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National Image in Movie. 1. Movie as National Name Card 2. Uniqueness in Globalization Abused in local movie / Misused by Others 3. Shaping ego in the Developing Country through children’s story. Film as culture. Benedict Andeson (1991)
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National Imagein Movie 1. Movie as National Name Card 2. Uniqueness in Globalization Abused in local movie / Misused by Others 3. Shaping ego in the Developing Country through children’s story
Film as culture • Benedict Andeson (1991) Imagined Communities: Reflections on the Origin and Spread of Nationalism • The wind vane of national spirit • The ID card of national culture • The output carrier of national value (Hollywood & B-ollywood ) (Bombay)
Misused by other culture • The Mummy (1999)----1923 • The Mummy Returns(2001)-------1933 • The Mummy: Tomb of The Dragon Emperor (2008)-------1946
National narration in children’s story Children in Heaven Home Run Not one less Slum dog Millionaire Le Papillon
Children in Heaven • 1997 • Majid Majidi
Home Run • 2003 • 梁智强 Jack Neo
Not one less • 1999 • 张艺谋
Slumdog Millionaire • 2008 • Danny Boyle
Le Papillon • 2002 • Philippe Muyl
National Value Orientation in the Globalized Strategy of Movie • 2005 2006 2006 2007 Promise Banquet The City Resurrection of Golden of Dragon Amour HairstyleHarakiri Ninja Armor/Armet
Promise/ Hairstyle Samurai Chinese Punishment 髡刑
Bushido, The soul is in stomach, Harakiri is primal apology. Filial Piety, Book of Filial Piety, You should not hurt your body and hair which were derived from your parents. Banquet/ Hrakiri
The City of Golden Amour/ Ninja Ninja Combat NinjaWeapon
Selectivityin National Tradition To select the image which represented the most achievement in national history. Borges (1899-1986) A Room Keeping Sculptures
The egoistic position of national culture • Seven Samurai • Korozawa Akira, 1954 “操守不堕, 心火不熄”
Nationalism in Korean FilmUbiquity • 2007 Best Chef This bowl of beef soup covers all aspects of Korea. Ox /Pepper/ Taro/Bracken People/ Passion/ Unyielding/ Energy
Intent in Details 2002 Revenge Get out of Korea, The American soldier. 2006 The host
The National Consciousness in Globalization • Movie/Culture
National Image • A serious difficulty for developing country. • Uniqueness of National Culture in Globalization