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CEO Roger Larsson

CEO Roger Larsson. Decuma AB. Founded Nov. 1999 3 Founders Research in Computer Vision at Lund University Sweden Unique & patented technology (GIT) Key competences : Mathematics Software Languages User interface design Usability Scalable solutions for :

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CEO Roger Larsson

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  1. CEO Roger Larsson

  2. Decuma AB • Founded Nov. 1999 • 3 Founders • Research in Computer Vision at Lund University Sweden • Unique & patented technology (GIT) • Key competences: • Mathematics • Software • Languages • User interface design • Usability • Scalable solutions for: • Mobile Phones, PDA:s, Digital Pens & Tablet PC

  3. Business idea To deliver efficient and reliable software for: hand writing recognition of the major scripts in the world including Japanese, Chinese and Latin ( USA and Europe)

  4. Business Opportunity • Products are getting smaller with no space left for the keyboard • Other input methods are necessary • Hand writing recognition offers a simple and intuitive solution • Current hand writing recognition products are crude • There is a market for a product that is: • accurate • reliable • fast • flexible • language independent • easy and fun to use

  5. Handheld Device Market Million units per year Sources: Gartner Dataquest, In-Stat/MDR and Decuma market material

  6. Products • Decuma Japanese • Decuma Chinese • Decuma Latin • Decuma font compression • (Japanese and Chinese)

  7. IPR • Patent for Geometric InvariantTechnology • Approved in Swedenand Australia and pending in:Europe, China, Japan, South Korea, Singapore, USA, Canada, Israel and Russia etc. • Patent applications : • Cursive writing ( Patent is under way) • Signature verification ( Patent is under way) • Quick search (for Chinese characters) • Chinese GUI • Japanese GUI • Latin GUI • Fontkompression

  8. Customers Manufacturers of handheld devices such as: • Mobile telephones • PDAs • PC Tablets • Digital pens • Customers generating revenues: • Current: Casio, HP Japan, Citizen, Anoto, HIT ,CET • 3 more in final negotiation ( 2 Japan, 1 China) • 45 in the pipe line

  9. Revenue Model • NRE (Non Recurring Engineering) projects • License fee per unit

  10. Marketing Strategy PDAs Europe Decuma Sweden USA China Japan Decuma Tokyo Product development Marketing and support hub

  11. Marketing Strategy Mobile phones Europe USA China Japan

  12. Marketing Strategy Digital pens Europe USA China Japan

  13. introducing Decuma OnSpot A new interaction concept for handwritten input

  14. Decuma OnSpot The OnSpot Concept • write like on paper • get your text where you wrote it • focus your handwriting

  15. Decuma OnSpot Easy Editing with Natural Gestures • edit like on paper • hyphenate to continue • strike through to delete • tick to insert • overwrite to change

  16. Decuma OnSpot Multilingual Support • no need for dictionaries • mix several languages • supports different writing styles for different countries

  17. Decuma OnSpot Personal Symbols • draw your own symbol to write long phrases

  18. introducing Decuma Japanese

  19. Decuma Japanese Focus on the Script • mix freely: Kanji, hiragana, katakana, Latin, numerals • different colors for different scripts • ”a new standard for Japanese handwriting recognition”

  20. introducing Decuma Chinese

  21. Decuma Chinese One Place for Ink, Characters and Candidates • handles variationsin Chinese writing • intuitive paper design • ink and recognized characters in the same area • mimicks the Chinese writing process

  22. Thank you ! CEO Roger Larsson

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