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Comparison between O rkut and facebook

Comparison between O rkut and facebook. Presented by: Ankita Ghosh Auritro Chowdhury Pratik Gupta. Agenda.

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Comparison between O rkut and facebook

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  1. Comparison between Orkutand facebook Presented by: Ankita Ghosh Auritro Chowdhury Pratik Gupta

  2. Agenda • What is social networking? • Different types of Networking • Comparison between Orkut and Facebook • Why does Google need Orkut? • Revenue model of Facebook • Ad Strategy • Application Strategy • Disadvantages • Privacy Issues • Future Trends

  3. What is social networking? • A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others. • Revolutionizes the medium of communication • The main types are those which contain directories of some categories • MySpace and Facebook – North America • MySpace, Skyblog, Hi5 and Facebook – Europe • Orkut and Hi5 – South America • Orkut- Brazil and India

  4. Different types of Networking • The most commonly used websites are : • Yahoo • Google • Orkut • Rediff • YouTube • Blogger • Facebook • Sify • Prefspot

  5. Orkut • Launched in January 2004. Owned and run by Google • Created by : an employee of Google - Orkut Büyükkökten • It was designed to help users meet new friends and maintain existing relationships • Since October 2006, Orkut has permitted users to create accounts without an invitation • Permits creation of easy-to-set-up simple ‘forums’ called "communities“ of users • Gives the horoscope for the day.

  6. Orkut • Orkut is the most visited site in Brazil with almost 55% hits. • Immensely popular in India. • Customized appearance on special occasions. • Acts as a revenue generator for Google. • Is currently using the beta version.

  7. GUI of Orkut…..

  8. Facebook • Founded by Mark Zuckerberg and launched on February 4th 2004. • Owned and operated by Face book, Inc. • Users can choose to join one or more networks on the website, such as a school and work place. • Feature - The ‘Wall’, which is a space on each user's profile page that allows friends to post messages for the user to see. • The Photos applications is the ability to "tag" users in a photo. • Launched the Facebook Platform - provides a framework for software developers to create applications. • Microsoft is exclusive partner for banner advertisements.

  9. Facebook • News feed. • Greater number of applications as compared to orkut. • Provides opportunities for online transactions. • Various integrated business solutions vis-à- vis orkut. • Revenue-$ 150 million, employees- 500.

  10. GUI of Facebook

  11. Facebook’s Marketplace

  12. Daily Reach of Orkut and Facebook

  13. Orkut’s popularity in India Orkut ‘s popularity had a constant rise in India as Compared to Facebook. • Reasons: • User Friendly • Google’s Backup • Orkut’s medium of advertising • “ MTV’s Youth Icon”

  14. Why does Google need Orkut ? • Apparently orkut does not have a revenue model. • To create a database and plan targeted advertisements. • To keep customers within its fold. • A revenue generator for Google.

  15. Revenue model of Facebook • Tie-up with Microsoft with respect to advertisements. • Ad options on its own home page-much like Google’s Adwords. • Has a feature called ‘Marketplace’ on its home page which allows buying and selling. • Will be shortly coming up with a page for politicians.

  16. Vs ORKUT FACEBOOK Google Open in nature- security issues Ad free Uses Google’s Adwords Lots Many tech biggies including Microsoft. Closed in nature- safer User-friendly Tie-up with Microsoft A ‘ignore-all’ feature makes it better Financial Backing Social Networking Structure Platform Ad Serving Spam

  17. AD Strategy • Facebook and ‘news feed’. • key partners-Microsoft, Verizon, New York Times, Sony Pictures. • Orkut and Google ‘Adsense’. • key partners- MySpace, Bebo, LinkedIn, Ning.

  18. Application Strategy • ‘Walled Garden’-widgets that work only within Facebook.--------Facebook. • ‘OpenSpecial’- widgets that work with all participating SN groups.-----Orkut.

  19. Privacy Issues Facebook • Facebook is a licensee of TRUSTe Privacy Programme. • Well etched out legal guidelines for users of different age groups. • Disclosure regarding third party information sharing and third party advertising.

  20. Privacy Issues Orkut • Orkut has • Privacy features • Security features • General Safety Features • Special Video Privacy

  21. Some Disadvantages….. • Reportedly employee productivity has come down. • The Indian teen has lost his social life. • Illegal videos and communities being posted on Orkut. • Fake transactions happening on Facebook o/a fake profiles.

  22. Future Trends • Orkut Global Chat. • Log-in by actual names for security reasons. • In-built blogs. • Security for the personal videos . • Buy and Sell goods on the lines of Amazon.com • Virtual World of Orkut and Facebook

  23. Thank You !

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