Google's Tag Manager is one of the best things introduced for digital marketers

1. SEO Changes Using Google Tag Manager https://www.qltech.com.au/ support@qltech.com contact@qltech.com.au

2. • A tag is a snippet of code that tracks and sends information about activities on your site to third parties (such as Google). • Google's Tag Manager is one of the best things introduced for digital marketers Benefits of Google Tag Manager (GTM) cleaner website code results in better response times and improved user experience Enables you to clean up your website's code for multiple pages make changes to your code snippets at any time can easily tweak and change any code snippets https://www.qltech.com.au/ support@qltech.com contact@qltech.com.au

3. Get started with GTM Go to the Google Tag Manager login page to setup your account Fill set up container details: website / iOS / Android / AMP Click on create button You’ll be shown two options here: Continued on the next slide https://www.qltech.com.au/ support@qltech.com contact@qltech.com.au

4. Once GTM snippet code is added to your site, GTM is ready to go With folders, you can organize your tags in groupings so it’ll be easier to update and manage as needed https://www.qltech.com.au/ support@qltech.com contact@qltech.com.au

5. Once tags are organized: Set up triggers and other variables Explore in depth information on all Google Tag Manager features on Google Tag Manager’s help section. https://www.qltech.com.au/ support@qltech.com contact@qltech.com.au