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FUNDING NEEDS

FUNDING NEEDS. NAMIBIA COMMUNITY BASED TOURISM ASSOCIATION. Strategy. Nacobta 5 year strategy Tourism Objectives for each region Outputs for tourism development, Regions Themes. Goal: Poverty Alleviation and Empowerment of Namibians to enter the Tourism Industry.

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FUNDING NEEDS

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  1. FUNDING NEEDS NAMIBIA COMMUNITY BASED TOURISM ASSOCIATION

  2. Strategy • Nacobta 5 year strategy • Tourism Objectives for each region • Outputs for tourism development, Regions • Themes

  3. Goal: Poverty Alleviation and Empowerment of Namibians to enter the Tourism Industry • Overall Goal: To improve living standards in Communal & Urban areas • Program Objective: “Community increase income and employment from tourism” • 1. To improve and develop viable enterprises • 2. To integrate community based tourism into the Tourism industry • 3. Professional support services and long-term sustainability

  4. Regions • North Central • Caprivi Region • Kunene Region • Erongo Region • Southern Regions (Karas and Hardap)

  5. North Central RegionsTourism Objective: To develop sufficient quality cultural and historical products to make North Central demand driven destination (Brand) • Outputs • 10 Operators include at least one CBTE in their regular tours • 6 sustainable CBTE’s (accommodation based) • Ensure accommodation registered with NTB • 6 Attraction based developments (Historical Sites) • Regional step on guides • 4x guides registered with NTB • Explore Parks and Neighbours • Development of Tourism Route (Signage/Marketing) • 2x Joint Venture agreements • Transfontier dev. • Pilot Study on Domestic Tourism

  6. Caprivi RegionTourism Objective: To reestablish Caprivi as tourist destination and strethening existing products and diversity and expand new products and diversify (maximize benefits through transfontier tourism) • Outputs • 4-5 existing products sustainable • 5x new products and diversify / expand • Finalise Joint Venture agreements (9 lodges) • Manage existing agreements • Expand accommodation products with food and beverages • Guiding with potentially dangerous game • 4x guides registered with NTB • Accommodation registered with NTB • Identify Transfontier Tourism dev. (destination marketing)

  7. Kunene RegionTourism Objective: To improve tourism product and to diversify it with more activities, to brand the region as an eco-tourism destination and to do the management of tourists • Outputs • X12 products existing sustainable • 8x new products (identified from tourism plans) • Route development and marketing • Tourism Plan / Product audit • Completion of outstanding Tourism Plans (Conservancy levels) • Facilitate further joint venture agreements and managing existing agreements • Pilot study on traversing rights/ user rights of conservancies (start with two conservancies)

  8. Erongo RegionTourism Objective: To ensure quality tourism products and to diversify the range and type of CBT products available • Outputs • 6 existing products sustainable • 4 new products (from tourism plans) • Assist upcoming SME establish good / products and services • Develop and market key tourism routes (4x4 trails) • 20-40 guides are registered with NTB • Ensure accommodation registered with NTB • Introduce and market a cultural-heritage route with emphasise/ interpretation rock art in the region / conservation • Activity based products (hiking, elephant and Rhino tracking, small mining tours (Uis), specialised rock-art tours) • Complete outstanding tourism plans (Conservancy level) • Development of further joint ventures & follow through existing agreements

  9. Southern Regions: Tourism Objective: To establish the south as demand driven tourism destination with quality products and a route (brand) • Outputs • Route development from market research study • 2x existing accommodation facilities sustainable • 4x new activities / Information centers • 4x guides registered with the NTB • Ensure that accommodation is registered with NTB

  10. THEMES

  11. Joint Venture Facilitation • Finalise “stalled" agreements • Continue to respond to requests for lodge dev. Support • Expand support to other JV agreements (outsourcing) • Empowerment linkages (Private Sector and other institutions) • Pilot other options in partnerships (shareholding etc) • Expression interest dev. • Tender process / lenient

  12. Tourism Awareness Conservancy Committees Key Government personnel

  13. Systems Development Consolidate systems and approaches into practical guidelines (Business and Enterprise group)

  14. Small enterprise Cont. Provide Generic Marketing Develop partnership for marketing (PS, NTB) Review and restructure approaches to user pays Position CBTE in the tourism market and branding products Facilitate route development, signage and marketing Destination marketing for specific regions Joint Venture Activities Develop a joint marketing strategy (Min. Trade and Industry) Generic marketing (Investors visiting sites) Linkages of one investment website (NTB, Nacobta, NIC) Personalise the marketing Selling (One on One), Namibia, Botswana, South Africa Maintain and upgrade investors data base Marketing

  15. Product diversification • Exposure to more cultural and Activity based products • Activity based products (hiking, walking, etc) • Include Urban products as part of the CBTE components • Develop and Enforce guiding standards • CLON ?????????

  16. Tourism Planning • Revise existing plans (Conservancies) • Continue to respond to Tourism planning

  17. Tourism Management Planning Assist conservancies with traversing and user rights (dev, planning) Pilot the traversing rights

  18. Access to Capital • Development of Grant criteria • Creating clearing house for developments • Linkages with financial institutions (Dev, Namibia, other donor funds or financial inst)

  19. Review current needs Recommend effective business delivery services Review and recommend mode Provide service excellence Business Development Services

  20. Management of CBTE’s Explore and pilot alternative approach Raise Awareness Document lessons learned

  21. Quality Standards Registration (registration and liability) • Quality is understood and strived for by CBTE’s through training • Enterprises and guides are registered with Namibia Tourism Board • Liability of the enterprises covered by proper insurance

  22. SME Support Centre • Provide business support to SME’s • Preference to work with SMEs and CBTE’s with well defined management structures

  23. Other issues • Tools • Capacity and skills • Funding • Institutions • Proposal

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