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Beyond The Tee Box: Boosting Non-Golf Revenue

Beyond The Tee Box: Boosting Non-Golf Revenue. John P. Bartilomo CEC, CCE, Vice President Food and Beverage 15044 North Scottsdale Road, Suite 300 Scottsdale, AZ 85254 jbartilomo@troongolf.com . Office 480-477-0503 Cell 602-571-7417 www.troongolf.com.

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Beyond The Tee Box: Boosting Non-Golf Revenue

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  1. Beyond The Tee Box: Boosting Non-Golf Revenue

  2. John P. Bartilomo CEC, CCE, Vice President Food and Beverage 15044 North Scottsdale Road, Suite 300 Scottsdale, AZ 85254 jbartilomo@troongolf.com. Office 480-477-0503 Cell 602-571-7417 www.troongolf.com. Michael FlickingerManaging Director of Sales and Operations Office 858-451-8100 Direct 858-217-2561 mflickinger@maderasgolf.com. www.maderasgolf.com – www.maderasweddings.com

  3. Market Conditions Now Shaping Our Business Models • 2012 Drought • Record Low Temperatures • Flooding • Wholesale Price Fluctuation • Managing Cost of Sales

  4. Member Wants and Needs • Gluten Free, “Celiac Disease” • Children's Menu Offerings • Obesity • Locavore, Farm to Table/Fork • Environmental Stewardship • Sustainability • Fair-trade • Clean Label Policy, “Free From”

  5. Our Aging Market • Traditionalists, born before 1946, ages 67 and older • Baby Boomers, born between 1946 and 1964, ages 48 to 66 • Gen X, Born between 1965 and 1981, ages 31 to 47 • Millennium (Gen Y or Nexters) born after 1981, ages 30 and younger

  6. Back to Basics • Global Belt Tightening • Creative Innovation • Partnering with Our Clients and Suppliers • Relationships

  7. Wine and Food Pairing Bill Barry Vice President of Hospitality & Foodservice 118 Westfield Avenue, Suite 5, Clark, New Jersey, 07066 908-962-2273 (Cell) bbarry@tfewines.com, www.tfewines.com Eric Lake Senior VP of National Accounts 972-839-7179 ericlake@youngsmarket.com Ken Leal National Accounts Manager 760 413-3940 kleal@youngsmarket.com

  8. Slumping F&B Sales • Consumer Spending is down • Golfers have become more price conscience • Operators have been asked to do more, with less What can we do??

  9. Creative Solutions Mid Week Dinner Offerings Backyard Burger Nights Kitchen Table Nights Specialty Burger Nights Holiday Events

  10. Marketing Required • Poster • Email blast • Newsletter • Table Tents • Flyers • Cart Signs • Facebook postings • Consider Direct Mail to your surrounding neighborhoods

  11. Marketing Timeline Must work 6 weeks out Create collateral – week 1 Print collateral-week 2 All collateral on display-week 3 First email Blast-week 4 Newsletter article-week 5 Second email Blast-week 6 Direct Mail drop-1 to 2 days before the Event

  12. Back of House Tour Including a creative summer time promotion

  13. Q & A We Thank You For Your Time Today

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