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So LO MO

So LO MO. What every business needs to know about new marketing Strategy Ralph Sherman @ Madison2main . So cial- lo cal- mo bile. Term first coined by John Doerr , famed internet start-up investor at Kleiner Perkins Caufield & Byers.

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So LO MO

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  1. So LO MO What every business needs to know about new marketing Strategy Ralph Sherman @ Madison2main

  2. Social-local-mobile Term first coined by John Doerr, famed internet start-up investor at Kleiner Perkins Caufield & Byers. Describes the major levers in building successful businesses in the next decade.

  3. Drivers of SO-LO-MO Social Networks: Inter-dependent Communities of Interest Main Street: Local, Shared, Accountable Media Smartphones Instant Empowerment & Scale

  4. SOCIAL: Participation Juggernaut 60 seconds of Social Media sharing— constant conversation is changing behavior, “democratizing” brands, consideration and purchasing.

  5. Apps Transforming Purchase Behavior—Not just eyeballs but sales

  6. Local: New Media is new “point of Sale” • Old Media: • Awareness (Reach) • Attitude (Brand) • Action (Push- Not Interactive) • New Media: • Shared (Targeted) • Rated (Trusted) • Anywhere (Interactive) “Participating” “Broadcasting”

  7. Local: Enablement/Activation tools growing Tech Device Penetration & Expanded Demographics: Smartphones everywhere and people who know how to use them Apps That Make Money: Many more proven models for monetizing search, visits and clicks QR (Quick Response) Codes: Scan for “real-time” info and options (e.g., compare, share, activate) Targeted Data: Sites getting better at capturing, packaging and selling detailed customer data

  8. Mobile: More Than just phones

  9. Mobile: Usage Behavior is changing

  10. Mobile: Everyplace is a Retail storefront Square Credit Card Reader

  11. Mobile: FB As Your Virtual Store (And someone is Always There)

  12. Mobile: Integration Point For New marketing Strategy

  13. Mobile: Superman of Accountable Media

  14. So-lo-mo: Conclusions • Markets have always responded to innovation, scale, convenience and affordability—SOLOMO strategy touches each platform • “Real-time” is a powerful consumer and seller “button” • Referral, testimony remains a powerful driver for B2B and B2C marketing—new media dramatically expands its value • Smartphone penetration is rapidly reaching the “tipping point”– content and app innovation is just beginning • “Old” media is not dead—Reach remains powerful dynamic, but targeting efficiency of new media requires careful integration of platforms and tactics

  15. Thanks For Listening. Ralph Sherman www.madison2main.com madison2main/RalphSherman http://www.linkedin.com/in/ralphsherman

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