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MUSIC VIDEOS

MUSIC VIDEOS. DEFINITION. A short promotional film that accompanies a music track by a recording artists/band. EXTENSION OF OUTLETS TO EXIBIT ARTIST. Music artists make music videos because it extends there fan base. There are 3 main ways to do this: Social Networking Television

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MUSIC VIDEOS

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  1. MUSIC VIDEOS

  2. DEFINITION • A short promotional film that accompanies a music track by a recording artists/band.

  3. EXTENSION OF OUTLETS TO EXIBIT ARTIST • Music artists make music videos because it extends there fan base. There are 3 main ways to do this: • Social Networking • Television • Video sites (e.g. Youtube)

  4. 1. Social networking • Social networking is one of the best ways for a music video/song to become popular. It gets popular by a fan finding it and posting it on a site like facebook then they’re 500 friends see it and some of them post it on they’re walls and they’re friends will see it and so on. This is called viral marketing. An example of this is Lady GaGa’s Bad Romance which was shared all over facebook and is now one of the most viewed video on youtube.

  5. 2. Television • Television is another good way of making a music video popular it does this by replaying it maybe about 2 times an hour on music channels such as MTV or VH1. If the video/song is on lots through out the day then is will get stuck in people heads and will then look further into the artists or bands music.

  6. 3. Video sites • Video sites like youtube are like an on demand way of accessing the videos you want. This would have to be the best way of getting your video viral because people will post videos from here on facebook. You can also see how many views/hits your video is getting and if people like it or not. The viewing public can also leave comments to express they’re opinion on what they think of it. An example of a video going viral here is Justin Bieber’s ‘Baby’ which hit 641 Million views and counting and is the most watched video on youtube.

  7. PROMOTIONAL • It creates a bigger fan base by having a music video because its gets shown on T.V. and on video sites like Youtube. The bigger the fan base then the bigger the demand for more music and then the more music the more money the artist/bands make.

  8. MARKETING • Big record labels use a high budget for the music videos they make where as small independent labels or unsigned bands/artists have a smaller budget and use viral marketing to get there video popular. These independent labels and unsigned bands/artists have there own input into the stylising, image and direction of there video.

  9. TARGET AUDIENCE (TA) • The TA is defined by there age, interests and sometimes social class. The artist/band would usually research what there TA are like before making a music video because that way they can put things in the video that would appeal to there TA.

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