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SUZUKI

SUZUKI. SITUATIONAL. ANALYSIS. FIRM. SUMMARY. Michio Suzuki founded the company in 1909 Grown to include a number of products Multinational Corporation. CURRENT . SITUATION. Dominate Indian/ Japanese Market Dropped out of American market. SWOT . ANALYSIS. Strengths

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SUZUKI

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  1. SUZUKI

  2. SITUATIONAL ANALYSIS

  3. FIRM SUMMARY • Michio Suzuki founded the company in 1909 • Grown to include a number of products • Multinational Corporation

  4. CURRENT SITUATION • Dominate Indian/ Japanese Market • Dropped out of American market

  5. SWOT ANALYSIS • Strengths • Industry knowledge and experience • Motorcycle brand image • Unique outdoor product • Weaknesses • Communications strategy • Quality

  6. SWOT ANALYSIS • Opportunities • Grow brand image • Rise is auto-sales at end of the year • GSXR model • Threats • Jump in sales may not be for long • Decrease in motorcycle brand image

  7. SUZUKI PLAN What Suzuki plans to do is enter back into the American market by creating a solid communications plan that can effectively reach the new desired target market. By Stressing the quality of their bikes and linking them to the car ads while also working on producing quality cars for the future we believe Suzuki can move up the ranks in the American automobile industry

  8. WHAT IS SUZUKI YOUNG ECONOMIC COMPACT ADVENTUROUS VERSITILE SPORTY FRESH lifestyle quality

  9. MARKETCOMMUNICATIONS ANALYSIS ANALYSIS MARKET COMMUNICATIONS

  10. SUZUKI COMPETITION

  11. SUZUKI OPPORTUNITY

  12. TARGET MARKET

  13. COMMUNICATION OBJECTIVES

  14. PAST COMMUNICATIONS

  15. FUTURE COMMUNICATIONS

  16. FUTURE COMMUNICATIONS

  17. media PLAN

  18. MARKETING ANALYSIS

  19. ADVERTISING ANALYSIS

  20. BUDGET IMPLEMENTATION

  21. MAGAZINE

  22. TELEVISION

  23. MONSTER PROMO

  24. CRITERIAOF CONTROL IMPLEMENTATION

  25. IMPLEMENTATION SCHEDULE

  26. EVALUATION OFCAMPAIGN

  27. Evaluation METHODS

  28. DRIVE ON

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