How Do People Connect with Businesses with the Help of Promotional Lanyards

1. How Do People Connect with Businesses with the Help of Promotional Lanyards? Lanyards are so much more than just a way for people to hang their IDs around their necks in a convenient way. It’s a great marketing tool, too. If you run a business, you can certainly use promotional lanyards to connect with your target audience. Lanyards were historically used by French soldiers to keep their weapons close to their bodies. The word even originates from French itself: lanière, which means strap. As time passed, lanyards began to be used not only for their main purpose but also as decorative accessories. Military officers wore them to signify their ranks, while children used them to learn various complex knots! These days, lanyards are mainly used as straps or cords worn around the neck to carry keys, identification cards, USB sticks, and other such items. Four ways through which promotional lanyards can help your business: 1.They’re versatile. Whether you work in a school, retail store, or a bank, chances are; you’ll see someone wearing a lanyard. You might even be wearing one yourself! Lanyards are universal, helping the wearer carry everything from their IDsto their car keys. They’re usually worn throughout the day. This is what makes branded lanyards effective in marketing. They can display your brand or company name prominently without you having to pay for every impression. 2.They increase brand awareness. Anyone who wears your lanyard becomes a walking advertisement for your company; at no cost to you. 3.They’re cost-effective. Unlike TV commercials and billboards, promotional lanyards don’t break the bank. They’re very easy to make so you will have no problem having hundreds of them quickly manufactured before that big event next week. But most importantly, they last a long time. High-quality lanyards are made of polyester or nylon, ensuring that they don’t tear even when carrying heavy objects. 4.They come in various designs. Need a promotional lanyard that matches your company’s colours? That’s not a problem. These branded items are easy to customise, and you can even opt for full- colour designs in different widths to make your marketing message stand out. The goal is to design your lanyard to look cool so that people actually want to use them.