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Franz Lehner, Nora Fteimi University of Passau, Chair of Information systems

Organize, socialize, benefit – how social media applications impact enterprise success and performance. Franz Lehner, Nora Fteimi University of Passau, Chair of Information systems. AGENDA. Introduction Objectives of the Study Information Systems Success

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Franz Lehner, Nora Fteimi University of Passau, Chair of Information systems

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  1. i-Know‘ 13, Graz, Austria Organize, socialize, benefit – how social media applications impact enterprise success and performance Franz Lehner, Nora Fteimi University of Passau, Chair of Information systems

  2. i-Know‘ 13, Graz, Austria AGENDA • Introduction • Objectives of the Study • Information Systems Success • Study Results - Impact of Social Web Applications upon Success • Impact on the individual level • Impact on team-level • Impact on organizational level • Summary

  3. i-Know‘ 13, Graz, Austria Introduction (1) Social Web Taxonomy (Bernhardt & Kirchner 2007)

  4. i-Know‘ 13, Graz, Austria Introduction (2) Use of social web applications in the enterprise Bughin et al. 2006

  5. i-Know‘ 13, Graz, Austria Introduction (3) Already realized Short term realization Planned for 2014 Longterm plans until 2018 No plans No response Use and planned use of social media applications in the enterprise (n=194) Lattemann 2012

  6. i-Know‘ 13, Graz, Austria Critical reflection of selected scientific studies analyzing social web applications and their impact on business success Are the theories and research methods that were used sound, and in accordance to the state of the art within this research field? Development of a classification schema for categorizing, comparing and integrating partial or isolated findings in a general business context. Objectivesofthe Study

  7. i-Know‘ 13, Graz, Austria Objectivesofthe Study Research objects: 17 studies (since 2008) classified according to: • Level of Investigation (individual, team/group, organizational) • Research Methodology (empirical, conceptual) • Research Object (eg. Wiki, Twitter, …) ? „success“

  8. Information Systems Success (4) Definitions of „Success“ 05.09.2013 i-Know‘ 13, Graz, Austria 8

  9. i-Know‘ 13, Graz, Austria Information Systems Success (1) IS Evaluation and Performance Measurement DeLone/McLean 2003

  10. i-Know‘ 13, Graz, Austria Information Systems Success (2) Wiki Success Model Raeth, et al al. 2009

  11. i-Know‘ 13, Graz, Austria Information Systems Success (3) Theory of Planned Behavior (TPB)

  12. i-Know‘ 13, Graz, Austria Information Systems Success (5) Impact Dimensions (Larson/Watson 2011)

  13. i-Know‘ 13, Graz, Austria Study Results – Impact on the Individual Level Individual level: single individuals and persons who work in a company and who sense and denote job-related success caused by the use of social web applications

  14. i-Know‘ 13, Graz, Austria Study Results – Impact on the Individual Level • Investigating the effects of using social web applications like instant messaging (Li and Gupta 2009) or wikis and weblogs (Raeth et al. 2009) • Success has been interpreted as performance (Basoglu 2009, Tarafdar et al. 2010 , Raeth et al. 2009) or higher user satisfaction (Li and Gupta 2009) • Adoption of several Models like DeLone/McLean IS-Success Model (Raeth et al. 2009), Stimulus Value Role Model (Basoglu 2009), IS-Impact Measurement Model (Steinhueser et al. 2011) Observed effects of social web applications: • Instant messaging  Higher user satisfaction and performance for polychronic persons (Li und Gupta 2009) • Wikis/Weblogs  increased productivity / knowledge sharing (Raeth et al. 2009) • Negative effects on performance and satisfaction due to technostress, cognitive stress and technology mediated interruptions (Basoglu 2009, Tarafdar et al. 2010) • Positive effects on work performance and decision making processes (Steinhueser et al. 2011, Tarafdar et al. 2010)

  15. i-Know‘ 13, Graz, Austria Study Results – Impact on the Team/Group Level Team level: teams or groups of individuals and persons who work in a company together and who sense and denote job-related success caused by the use of social web applications

  16. i-Know‘ 13, Graz, Austria Study Results – Impact on the Team/Group Level • Definition ofCollaborationsucces: […] theappreciationofjointeffortanditsoutcomeby relevant stakeholders (Duivenvoorde et al. 2009) • Investigatingtheeffectsofusingsocial web applicationsthroughthepropositionofseveraltheoreticalmodels(Duivenvoorde et al. 2009 ,Choi et al. 2010 andRaeth et al. 2011) andsuccessdimensions(Duivenvoorde et al. 2009) Observedeffectsofsocial web applications: • Useof a collaborativesysteminfluencestheteamperformance in caseofcreativetasks (Easley et al. 2003) • Processesofknowledgesharingandcollectivelearningareeffective, ifincentivesandcompensationsareprovidedforusingwikis (Banerjee et al. 2004) • IT has a positive influence on teamperformance e. g. qualityofderliverablesanddeadlinemeetings (Choi et al. 2010 ) • Processesofknowledgemanagementandsocialnetworkingpatternincreaseperformacne (JanhonenandJohanson 2011)

  17. i-Know‘ 13, Graz, Austria Study Results – Impact on theOrganizational Level Organizational level: The organization as a whole which is representd by individuals and persons who work in a company together and who sense and denote job-related success caused by the use of social web applications

  18. i-Know‘ 13, Graz, Austria Study Results – Impact on theOrganizational Level • Development ofanalyticalframeworkstotesttheeffectsofusingsocial web applications (Fuchs-Kittowski et al. 2009, Ahmed 2011) • Buildingof a generel model calledthecustomer-firm socialmediadyadtomeasurethesuccessofsocialmediainitatives (Larson and Watson 2011) Observedeffectsusingsocial web applications: • Positive effectsofusingsocial web applications: Processoptimization, fasteraccesstoknowledgeandimprovedcommunicationflows(Fuchs-Kittowski et al. 2009) • Negative effectsofusingsocial web applications: Higher implementationcostsandtechnicalcomplexity(Fuchs-Kittowski et al. 2009) • Firmsneedtodevelopimplementationstrategiesbased on mindfuladoption, communitybuildingandabsorbptivecapacity in order togainfullbusinessvaluefromsocialmedia (Culnan et al. 2010)

  19. i-Know‘ 13, Graz, Austria Summary Perspective/theory RBV MBV Individual group/team organisation Selfreferenceinternalexternal Level Personal sales figures Personal work productivity Intensity of use Increased revenue time of use team productivity Work productivity, Cost reduction number of users market share classification schema

  20. Thank you for your attention!

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