FREEDOM PARK STRUCTURE: PRESENTATION TO PORTFOLIO COMMITTEE OF ARTS AND CULTURE 31 AUGUST 2011

1. FREEDOM PARK STRUCTURE: PRESENTATION TO PORTFOLIO COMMITTEE OF ARTS AND CULTURE 31 AUGUST 2011

2. AGENDA • Freedom Park Vision • Mission • Strategic objectives • Business process mapping • Conceptual framework for Freedom Park’s org structure design • Design philosophy • Abridged structure • Detailed structure • Financial implication • Expected growth in human resources requirements

3. VISION • To be a leading national and international icon of humanity and freedom.

4. MISSION • To provide a pioneering and empowering heritage destination in order to mobilise for reconciliation and nation building in our country; to reflect upon our past, improving our present and building our future as a united nation; to contribute continentally and internationally to the formation of better human understanding among nations and peoples.

5. STRATEGIC OBJECTIVES • Positioning Freedom Park as a symbol of national identity by 2011 in seventy percent of the target groups; • establishing mechanism to promote, protect and preserve indigenous knowledge systems by 2011; • creating a conducive environment in order to attract, engage and retain effective knowledgeable talent, as measured by industry standards; • manage Freedom Park as a financially sustainable and customer focused cultural institution; and • mobilise institutions through active partnerships with continental and international institutions to emancipate the African Voice.

7. CONCEPTUAL FRAMEWORK FOR DESIGNING STRUCTURE • Organisational design is the process through which meaningful hierarchical structures, decision centres or authority, information networks, process for coordination, and control, and governance systems are created to subdivide and group the essential tasks carrying the organization’s strategies. • The main function of the organisational structure is to facilitate achievement of organisational objectives. • Structure is a means to an end rather than an end itself. • Structure is derived from the organisation’s strategy • The nature and form of an organisation structure is determined by the organisation’s design philosophy.

8. FREEDOM PARK’S DESIGN PHILOSOPHY • Freedom Park adopted organizational structure based on functional design principles • Tasks grouped together into departments using process approach • Structured around defined processes directed at achieving specific outcomes • Lean and flat structure to ensure agility in decision making, flexibility and cost effectiveness.

9. ABRIDGED STRUCTURE 3 staff 2 staff 25 staff 32 staff 3 staff 17 staff 5 staff 12 staff 3 staff 4 staff

11. TOTAL COST OF THE STRUCTURE

12. EXPECTED GROWTH IN HUMAN RESOURCE REQUIREMENTS • Opening of Voortrekker access road link • Opening of //hapo to the public

13. OPENING OF VOORTREKKER ACCESS ROAD LINK • Security personnel • Ticketing officers for the entrance

14. OPENING OF //HAPO TO THE PUBLIC • Additional Tour Guides • Shuttle drivers • Ticketing Officers for the kiosk • Additional cleaning personnel • Additional maintenance person

15. WE THANK YOU