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Use of Facebook in Agriculture

This article explores the use of Facebook in agriculture, discussing its features and benefits, and highlighting successful initiatives in Kerala. It emphasizes the importance of using social media to disseminate information, communicate with farmers, and promote government policies in the agricultural sector.

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Use of Facebook in Agriculture

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  1. Use of Facebook in Agriculture Joshy PM Agricultural Officer VattamkulamKrishibhavan, Mobile 09447531572 E mail- vattamkulamkb@gmail.com pmjpattambi@gmail.com Vattamkulam Krishibhavan, Malappuram, Kerala

  2. Conventional Farm Media. • 1. News Papers. • 2. Magazines • 3. All India Radio • 4. Doordarshan • 5. Television Channels etc Vattamkulam Krishibhavan, Malappuram, Kerala

  3. Individual Media. • News Letter • Telephone • Mobiles • E mail etc. Vattamkulam Krishibhavan, Malappuram, Kerala

  4. Social Media Vattamkulam Krishibhavan, Malappuram, Kerala

  5. Tamil Nadu co-optex used FB for marketing – enhanced Rs. 58 crore as annual turn over Vattamkulam Krishibhavan, Malappuram, Kerala

  6. Govt. of India Issued a guidelines for the use of social media Vattamkulam Krishibhavan, Malappuram, Kerala

  7. FaceBook • Facebook is an online social networking service. The users can create a User profile, add other users as "friends", exchange messages,photos, videos etc. • Within FB, three types – Profile, Group, Page • Facebook had over 1.3 billion active users Vattamkulam Krishibhavan, Malappuram, Kerala

  8. Vattamkulam Krishibhavan, Malappuram, Kerala

  9. Face book - Features • Mass media and individual media are combined • Two way communication • Sharing of Feelings • Postings combined with Texts, Pictures, Video etc. • ‘Like’, ‘Comments’ and ‘Share’ facilities • ‘Chatting’ Facilities Vattamkulam Krishibhavan, Malappuram, Kerala

  10. Face book – Features (contd) • Different level of privacy such as ‘Public’, ‘Friends’, ‘Only me’, ‘Custom’ etc • Notification facilities will save our time • To reach and retain the message up to the next login of the targeted group. * Vattamkulam Krishibhavan, Malappuram, Kerala

  11. Why we need Facebook in Agriculture? • To Disseminate new Technologies, Skills, Practices etc. • To Communicate with the farmers. • To publish the reports of various activities. • To identify the newer practices of the farmers. Vattamkulam Krishibhavan, Malappuram, Kerala

  12. Why we need Facebook in Agriculture? (contd) • To give the details of projects/ Schemes which are being implemented • To popularize the policies of the Government • To introduce the model farmers to others • To create the interest groups – Organic farming etc • To find suitable markets, sellers, consumers etc. Vattamkulam Krishibhavan, Malappuram, Kerala

  13. Why we need Facebook in Agriculture?(contd) • To motivate farmers • To give urgent instructions to tackle a field problems • To give various farm tips * Vattamkulam Krishibhavan, Malappuram, Kerala

  14. Vattamkulamkb FB at a glance

  15. Vattamkulam Experience • Easily connected with youths, professionals etc • Initially Progressive and educated farmers were utilized the facility • Later on we connectd with the family through their children and relatives • Utilized the service of NRIs for extension • FB acted as our own independent media • Cross border extension is possible • An android mobile phone with internet is sufficient. • Management of farm clinics are very easy Vattamkulam Krishibhavan, Malappuram, Kerala

  16. Popular Postings of VattamkulamKrishibhavan Vattamkulam Krishibhavan, Malappuram, Kerala

  17. Safe Light Trap for predators and parasitoids from IARI New Delhi Vattamkulam Krishibhavan, Malappuram, Kerala

  18. Simple Soil Testing Instrument for all parameters from IISS, Bhopal Vattamkulam Krishibhavan, Malappuram, Kerala

  19. Grafted vegetables seedligs – A new technology Vattamkulam Krishibhavan, Malappuram, Kerala

  20. Paper seed sowing – A very new technology from RARS Pattambi Vattamkulam Krishibhavan, Malappuram, Kerala

  21. Seminar on FB and Agriculture- 24.5.2014 Vattamkulam Krishibhavan, Malappuram, Kerala

  22. Indu – selected among the best 10 women farmers by karshakasree. Vattamkulam Krishibhavan, Malappuram, Kerala

  23. Chandran Master – Our organic farmer who received state award 2015 Vattamkulam Krishibhavan, Malappuram, Kerala

  24. Social Media initiatives in Kerala • VattamkulamKrishibhavan created a succesfull FB model for agriculture. • ThrithalaKrishibhavan developed a model for group cultivation of Rice using FB Groups named thrithalaperuma and nelkrishi – cross border agriculture. • Approximately ten popular FB groups for Agriculture (mainly for organic farming, vegetables, rice, Terrace Farming, and marketing) Vattamkulam Krishibhavan, Malappuram, Kerala

  25. Important FB initiatives in Kerala (contd) • The Dept of Agriculture has decided to include FB for Agrl Extension • More than 100 Krishibhavans actively using FB • Some groups actively engaged for marketing • Efforts to improve the KCC with multiple channels for communication utilizing the Social Media platforms by SFAC VattamkulamKrishibhavan, Malappuram, Kerala

  26. Vattamkulam FB model to entire state APC Sri. SubrathoBiswas IAS chairing a meeting to implement the FB extension throughout the state. Rs.6.5 Crores earmarked for this purpose VattamkulamKrishibhavan, Malappuram, Kerala

  27. Major RecognitionReceived State Best Agricultural Officer Award 2014 Vattamkulam Krishibhavan, Malappuram, Kerala

  28. Decan Chronicle 10.5.2014 Vattamkulam Krishibhavan, Malappuram, Kerala

  29. Decan Chronicle 23.5.2015 Vattamkulam Krishibhavan, Malappuram, Kerala

  30. What are the points to be noted • Always Use Regional fonts ( Unicode) • Keep Regular Postings • Give comments, replies, likes etc. regularly. • Always honour the policies of the government • Keep off from political, communal matters VattamkulamKrishibhavan, Malappuram, Kerala

  31. What are the points to be noted (contd) • Apply the principles of farm journalism • Give a beautiful heading • Give an ‘intro’ as first line • Write a brief description. • Give atleast one photograph • Always follow the recommendations • Promote others VattamkulamKrishibhavan, Malappuram, Kerala

  32. Groups- Vattamkulamkrishi Vattamkulam Krishibhavan, Malappuram, Kerala

  33. Our Team • Ramlath TP, Assistant Agricultural Officer • Unnikrishnan T, Assistant Agricultural Officer • Bindhu RS, Agricultural Assistant Gr. II • Ali P, Part Time Sweeper • Salitha, Accountant (temporary) • Girija OP, Helper (temporary) • Joshy PM, Agricultural Officer Vattamkulam Krishibhavan, Malappuram, Kerala

  34. Our sincere thanks to • IFPRI and CRISP • Sri SubrathoBiswas IAS, Agrl. Production Commissioner. • Sri. R Ajithkumar, Director of Agriculture • Dr. C Bhaskaran, Professor of Agrl. Extension (Rtd) • Dr. Rajasekharan, Agri Chief, Planning Board • Mrs. Sindhu VP, Agricultural Officer (My wife) Vattamkulam Krishibhavan, Malappuram, Kerala

  35. Joshy PM Agricultural Officer Krishibhavan, Vattamkulam MalappuramDt Mob - +919447531572 E mail – vattamkulamkb@gmail.com Facebook – www.facebook.com/vattamkulamkb Whatsapp- +919495800003 Vattamkulam Krishibhavan, Malappuram, Kerala

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