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IAB Europe April 2009

IAB Europe April 2009 «  The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues  ».

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IAB Europe April 2009

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  1. IAB Europe April 2009 « The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues » The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

  2. VISIONDIGITAL AND INTERACTIVE MARKETING

  3. Convergence towards Digital Broadcasters Advertisers Publishers Media Owners . Media Agencies . . . . Creative Agencies Social Platforms Sales Houses Service Providers Mobile Operators

  4. NATIONAL MISSIONDIGITAL EMBASSIES DELIVERING SERVICES

  5. Promoting and Developing the digital and interactive market

  6. EU PRIORITIESIAB EUROPE 2009-2010-2011

  7. THE KEY PROGRAMMES OF IAB EUROPE • Lobbying, Public Affairs and Legal • Standards, Guidelines and Harmonisation • Best practice and Benchmarking • Press and Public Relations IAB Europe is the European trade association for Digital and Interactive Marketing representing its 23 National IABs and its Corporate Members. With some 125 staff and more than 5,250 members, IAB Europe represents the voice of the industry at both national and European level. president@iabeurope.eu and www.iabeurope.eu

  8. TERRITORIESIAB EUROPE

  9. April 2009 : • Established countries : • 23 countries with over 125 staff • more than 5250 member companies • New countries in 2009 : • 4 countries closing W-Europe • Russia??? • Priorities 2009-2010 : • Public Affairs • Standardisation • Benchmarking • Best Practices • Press awareness • 2008: • Austria • Belgium • Croatia • Denmark • Finland • France • Germany • Greece • Hungary • Italy • Netherlands • Norway • Poland • Romania • Slovenia • Spain • Sweden • Turkey • UK • 2009: • Switzerland • Portugal • Ireland • Luxemburg • ... • Russia??? • ...

  10. THE SIZEDIGITAL AND INTERACTIVE MARKETING

  11. 23% 40% ACTUAL ACTUAL FORECAST 2007, Warc source 2008, IAB Europe forecast 11 2007, AdEx IAB Europe source 2007, AdEx IAB Europe source

  12. THE MIA PROJECTMEASUREMENT INTERNET AUDIENCE

  13. Background to the MIA project Launched in October 2007 Objectives: To understand the current online measurement systems and frameworks in use in major online markets and regionally around the world: To provide transparency To identify what is available globally, regionally and locally To share best practices To drive a debate around what is required from online measurement systems to support the growth and future development of the online advertising industry Long term goal: Improve the accountability of the Internet as an advertising medium

  14. Participants and Regions Q8, In which country are you based? n=820

  15. Importance of Quality Standards Q13 How important is it for you that the industry is able to deliver the following things in relation to online audience measurement?n=808-814

  16. Satisfaction with Current Quality Standards Q14 How satisfied are you that the industry is currently delivering the following things in relation to online audience measurement in an effective way? n=804-808

  17. International Challenges Q17 When looking at online audience measurement in different countries, what additional challenges do you feel you face in getting the information you need, above and beyond those you’d face when you are looking at just your own country in isolation? n=372

  18. Thank you president@iabeurope.eu and www.iabeurope.eu

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