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IAB Europe Leadership Council

IAB Europe Leadership Council. Five programmes of many European IABs. Marketing of interactive media Developing powerful standards Producing powerful research Educating the markets about the medium (events) Effective government affairs and external representation.

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IAB Europe Leadership Council

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  1. IAB Europe Leadership Council

  2. Five programmes of many European IABs • Marketing of interactive media • Developing powerful standards • Producing powerful research • Educating the markets about the medium (events) • Effective government affairs and external representation

  3. Five programmes of many European IABs Championed at National level • Marketing of interactive media • Producing powerful research • Educating the markets about the medium (events) Centralised at European level • Developing powerful standards • Producing powerful research • Effective government affairs and external representation

  4. Looking forward to helping our corporate members grow even more…

  5. Marketing CommunicationsPortal, email, support materials

  6. IAB Europe portal

  7. TaskforcesWhere the digital media and marketing industry meets

  8. Taskforces

  9. Taskforces site: all you need

  10. Council of National IABs

  11. Taskforces Stronger Taskforces National IAB tough issues Networking Results People Ideas PR Credibility National IABs Corporate members

  12. Government affairs

  13. Government affairs programme • 65% of our legislation comes from Europe • Cookies, data protection, behavioural targeting, ad servers, advertising to children • 12 main areas of legislation • Primary liaison with government • Meeting cycle with European Parliament, European Commission • Partnerships with 10 European lobby associations

  14. StandardsDeveloping standards and best practice to help the industry grow faster

  15. 25 standards & best practice guidelines

  16. New standards in development 1. Behavioural targetingStandards for transparency 2. Video ratioAspect ratio for video formats 2. Video durationCommon lengths for video advertising content 3. Bandwidth detection - Standardising explanations of bandwidth detection 4. Rich media fileweights - Standardising the fileweights and an approach to fileweights 5. Counting video and rich media - Towards global counting standards 6. Counting the click - New clarification on guidelines 7. Late creative policy - Draft framework for European countries

  17. IAB Europe Click MeasurementThe next major Standards and Search project

  18. ResearchKeeping executives up to date with industry growth; proving the power of interactive marketing and media

  19. IAB EU Research Partner

  20. 42.4% 42.4% 24.8% 24.8% 19.4% 19.4% 3.3% 3.3% 3.0% 3.0% 2.0% 2.0% 1.8% 1.8% 1.0% 1.0% 2.3% 2.3% Europe’s Online Advertising Pie Source: Digital Europe July 2006, DigitalStrategyConsulting.com

  21. EventsBringing people together

  22. IAB EU Events programme

  23. IAB EU Events programme: Dinners

  24. …and it’s not all hard work! This Friday’s networking in London

  25. The networkSpreading information across European markets

  26. OtherIABs IAB UK IAB Europe (EMEA) IAB Finland IAB Germany IAB Europe Executive IAB Ireland IAB France IAB Netherlands IAB Spain IAB Italy IAB Poland IAB Greece IAB Slovenia CommunicationsNetwork distribution New research – from partners Research given by IAB Europe partner (E.g. Jupiter) Sent to all IABs IAB Europe Reformatted, rebranded as IAB Europe, explanations added, context added, distributed, and library

  27. OtherIABs IAB UK IAB Europe (EMEA) IAB Finland IAB Germany IAB Europe Executive IAB Ireland IAB France IAB Netherlands IAB Spain IAB Italy IAB Poland IAB Greece IAB Slovenia CommunicationsNetwork distribution Research IAB Europe Reformatted, rebranded as IAB Europe, explanations added, context added, distributed, and library Sent to all companies Company members Potentially distributing to thousands of companies Wide distribution

  28. This week’s eventsSharing fresh research in online marketingBuilding bridges between companies and countriesAccountable reporting back to Leadership CouncilUpdating you on taskforces and activitiesMeeting the new presidentExplaining how you can get the most from IAB EU…and your Leadership Council packs as a reference

  29. Next steps? Participation • Connect to taskforces: Taskforce Thursday • Take part in conference calls • Standards – in your packs: feedback on behavioral targeting, video, fileweights Events • Join us at the next Leadership Council: May 3rd and 4th – what topics? • Sponsorship opportunities of the next Council, websites and news services • Examine training opportunities – Academies in media sales, ad trafficking, media planning • Interact 2007 in Brussels – June 4-6th …and right now a drink!

  30. IAB Europe Leadership Counciliabeurope@iabeurope.ws

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