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Audience Profile: Market Study of Total Household Readership and Online Duplication Percentage

Audience Profile: Market Study of Total Household Readership and Online Duplication Percentage Town News Address (Date). “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy. AUDIENCE PROFILE. CAC MEMBER: ….

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Audience Profile: Market Study of Total Household Readership and Online Duplication Percentage

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  1. Audience Profile: Market Study of Total Household Readership and Online Duplication Percentage Town News Address (Date) “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” - David Ogilvy

  2. AUDIENCE PROFILE CAC MEMBER: …. PUBLICATION: …. In conformance with its Research Rules, Certified Audit of Circulations, Inc., conducted a receivership and readership survey on the ….. PURPOSE: Independent verification was conducted to determine the degree of pass-along readership (readers per copy) and duplicated online readers. METHODOLOGY: The primary market was defined as newspaper subscribers provided by the Publisher. Respondents within the defined area were randomly selected according to quotas required to achieve a 95% confidence interval. Only adult members of residential households were eligible as respondents. In total, … telephone interviews were conducted between the dates of …. Survey was conducted by Certified Audit of Circulations (CAC), a nationwide not-for-profit membership organization based in Wayne, New Jersey. CAC is an established provider of market research services and is governed by a Board of Directors representing the publishing, advertisers and agencies. FINDINGS: Findings indicated that on average 2.3 people per household read the paper and 23% of print readers are also online readers. Percentage of findings is subject to a maximum margin of error of plus/minus 5% at a 95% confidence level.

  3. AUDIENCE PROFILE Readership Thank you for subscribing to (name of daily newspaper) 1. Are you one the people in your household that reads the paper? Yes 350 (Q. 3) No 50 (Q. 2) Total 400 2. May I speak with one of the readers please?

  4. AUDIENCE PROFILE Pass Along Readership 3. And how many people in your household other than yourself read it? One 61 Two 50 Three 3 Four 4 Five 0

  5. AUDIENCE PROFILE Duplicated Readers Only print readers were asked: 4. Have you accessed the paper on line in the past 30 days? Yes 154 No 181 Total 335

  6. RECEIVERSHIP NON-RECEIVERS: The following respondents do not receive the … periodically. ADDRESS TELEPHONE NAME Essex County (10000) 520 East 32nd 970-247-3212 Archuleta, J 21445 Road D 970-565-3511 Decker, D 107 East 7th 970-565-3093 Dennison, L 336 Renderson Trail 970-247-9359 Elkins, Jamie 689 County Road 233 970-385-1585 Tower 3211 Main Avenue 970-259-2842 Coleman Passaic County (10000) 41147 Highway 184 970-533-7182 Eppard, R Orange County (10000) 122 Beaver Circle 970-731-3551 Frudenberger, J 375 North 5th 970-264-0174 Alyson 190 Deer Trail Lane 970-884-7815 Newberry, S Duran County (10000) 14629 County Rd 34-7/10 970-882-4209 Robert US Highway 550 970-385-2110 323 Camino Del Rio 20704 160West 970-259-3940 Daewood 3301 Main Avenue 970-247-8453 Daniels 9 W. Main Street 970-565-9295 Patterson, Elsa

  7. 155 Willowbrook Blvd. Wayne, New Jersey 07470 973-785-3000 info@certifiedaudit.com

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