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CIVITAS VANGUARD Meeting – WP 2 1 th of April 2009 Brussels

CIVITAS VANGUARD Meeting – WP 2 1 th of April 2009 Brussels Annemie Van Uytven and Elke Franchois, Mobiel 21. Introduction (1). Overview Survey background Background CIVITAS cities Results that feed into: WP3 WP4 WP5 Comparison of results Conclusions Further steps:

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CIVITAS VANGUARD Meeting – WP 2 1 th of April 2009 Brussels

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  1. CIVITAS VANGUARD Meeting – WP 2 1th of April 2009 Brussels Annemie Van Uytven and Elke Franchois, Mobiel 21

  2. Introduction (1) Overview • Survey background • Background CIVITAS cities • Results that feed into: • WP3 • WP4 • WP5 • Comparison of results • Conclusions • Further steps: • continuous assessment and adaptation (task 2.3) • stakeholder consultation (task 3.5)

  3. Introduction (2) Methodology used • 2 surveys in • 25 CIVITAS Plus cities (+ 5 CIVITAS Plus project dissemination managers) • 37 non - CIVITAS cities in 19 countries Timing • 19th January 2009 – 20th February 2009

  4. Introduction (3)

  5. Introduction (4) Research questions • To understand the CP dissemination managers’ needs in terms of information, marketing and training • How do city decision makers and mobility departments get their information and how can VANGUARD penetrate that information process?

  6. Survey 1 (1) Survey 1 – CIVITAS Plus cities • Target groups • Project dissemination managers • Local dissemination managers • Local mobility department • Local decision maker • Methodology • 4 online questionnaires - possibility of telephone interview • VANGUARD partners contact cities they liase with

  7. Survey 1 (2) Survey 1 - CIVITAS Plus cities • Project & local dissemination managers - content of questionnaires • Training needs • VANGUARD information and communication/marketing materials needs • Support to CIVITAS VANGUARD

  8. Survey 1 (3) Survey 1 - CIVITAS Plus cities • Mobility department and decision maker - content of questionnaire • Knowledge CIVITAS Initiative • Sustainable mobility activities • Information sources and topics of interest on sustainable mobility • CIVITAS information sources

  9. S1 – response PDM • 100% response rate

  10. S1 – response LDM • 20 of 25 LDM’s responded • 80% response rate

  11. S1 – response CIVITAS local mobility department 18 of 25 local mobility departments CIVITAS cities Response rate of 72%

  12. S1 – CIVITAS local decision makers - response 10 decision makers from 25 CIVITAS Plus cities – 40% response rate

  13. S1 – Background CIVITAS cities – CIVITAS mobility departments Aware of CIVITAS? 47% of the responding CIVITAS mobility departments became aware of the CIVITAS Initiative via colleagues 18% were introduced to the initiative by an organisation (, Umbria Region ICE in Brussels, Lombardia region national government department and EUROCITIES 18% became aware of CIVITAS through a (CIVITAS) conference 33% became aware in 2006; 22% in 2007

  14. S1 – Background CIVITAS cities – CIVITAS local decision makers Aware of CIVITAS? • 31% of the responding decision makers became aware of the CIVITAS Initiative via the CIVITAS website • 25% of politicians were introduced to the initiative by an organisation (NEA organisation, EUROCITIES, Umbria Region ICE in Brussels, SMTUC) • 70% became aware after 2006

  15. S1 – Background CIVITAS cities – CIVITAS local mobility departments Why apply CIVITAS? • High importance: need for funding (67%) and info on sustainable mobility (61%) • Low importance: external European stamp on work performed (11% high importance) CIVITAS history? • 2 in 3 first time CIVITAS application • 72% no earlier CIVITAS involvement

  16. S1 – Background CIVITAS cities – CIVITAS local mobility departments

  17. S1 – Background CIVITAS cities – CIVITAS local mobility departments

  18. S1 – Background CIVITAS cities – CIVITAS local mobility departments

  19. S1 – Background CIVITAS cities – CIVITAS local mobility departments

  20. S1 – Background CIVITAS cities – CIVITAS local decision makers

  21. S1 – Background CIVITAS cities – CIVITAS local decision makers – objectives

  22. S1 – Background CIVITAS cities – CIVITAS local decision makers Themes already worked on: • collective passenger transport : 50% of respondents indicated this as a theme on which they have been working to a high extent. Success factors working on sustainable mobility • 50% of the respondents indicated confidence in sustainable mobility as a policy is a success factor to a high extent for working on sustainable mobility. • Communication and collaboration with local key stakeholders on the topic of sustainable mobility is indicated by 60% of the respondents as a success factor to a medium extent.

  23. S1 – Background CIVITAS cities – CIVITAS local decision makers

  24. S1 – WP3 – results PDM CIVITAS Training topics • Most popular: • marketing & branding techniques (80%), • stakeholder consultation methods (80%) and • social inclusion (80%) • Least popular • collective passenger transport (0%) • less car intensive lifestyle (0%) • integrated pricing (0%) • Interaction level trainings • Medium (workshop) or high (debate) - (both 40%)

  25. S1 – WP3 – results PDM

  26. S1 – WP3 – results PDM Expectations towards • DLG • learning from other experiences; • exchanging knowledge and experiences, especially best practices; • support and advice • VANGUARD • creating cohesion between projects and CIVITAS I & II and Plus; • making exchanges possible

  27. S1 – WP3 – results LDM CIVITAS Training topics • Most popular: • marketing & branding techniques (75%), • evaluation of measures (65%), • cultural differences in Europe (55%), • stakeholder consultation methods (50%) • Least popular • integrated pricing (25%) • access restrictions (20%) • gender issues (10%) • Interaction level trainings • medium (workshop) – (70%)

  28. S1 – WP3 – results LDM

  29. S1 – WP3 – results LDM LDM support to VANGUARD • Write case study on a city measure (80%) • Write a report on a city measure (75%) • Write a news item on a city measure (70%) • Act as a multiplier (60%) • Timing of support: after measure implementation

  30. S1 – WP3 – results CIVITAS mobility department CIVITAS Training topics • Most popular: • Collective passenger transport (72%), • Evaluation of measures (67%) and • Transport management (67%) • Least popular • Cultural differences in Europe (17%) • Gender issues (6%) • Interaction level trainings • Medium (workshop) (80%)

  31. S1 – WP3 – results CIVITAS mobility department

  32. S1 – WP3 –CIVITAS local decision makers - results CIVITAS Training topics • Most popular: • Transport management (60%) • Social inclusion (50%) • Collective passenger transport (50%) • Least popular • Cultural differences in Europe (10%) • Gender issues (0%) • Interaction level trainings • Medium (workshop) (80%)

  33. S1 – WP3 –CIVITAS local decision makers - results

  34. S1 – WP 4 – CIVITAS mobility departments Currently used information sources

  35. S1 – WP 4 – CIVITAS mobility departments Importance currently used information sources

  36. S1 – WP 4 – CIVITAS local decision makers

  37. S1 – WP4 – results PDM CIVITAS information services preferred • Most popular: • CIVITAS events calendar (100% very useful) • Detailed CIVITAS case studies (100% very useful) • Good/bad practices learned (100% very useful) • Case studies on CIVITAS topics (100% very useful) • Least popular • Fact sheets on CIVITAS topics (20% very useful), • CIVITAS gadgets (20% very useful), • CIVITAS postcards (20% very useful), • CIVITAS printed newsletters (20% very useful), • tailor-made guidelines to promote CIVITAS at the local level (0% very useful)

  38. S1 – WP4 – results PDM

  39. S1 – WP4 – results LDM CIVITAS Information services preferred • Most popular: • CIVITAS events calendar (70% very useful) • Detailed CIVITAS case studies (65% very useful) • General guidelines on how to promote CIVITAS at the local level (65% very useful) • Good/bad practices learned (60% very useful) • Least popular • CIVITAS printed newsletters (40% not useful) • Pop-up displays (30% not useful) • CIVITAS postcards (25% not useful) • CIVITAS gadgets (15% not useful)

  40. S1 – WP4 – results LDM

  41. S1 – WP4 – results CIVITAS mobility department CIVITAS Information services preferred • Most popular: • Good/bad practices learned (67% highly useful) • Documented case studies (67% highly useful) • Online library (56% highly useful) • Staff exchanges (50% highly useful) • Least popular • Online conferences • Online discussions

  42. S1 – WP4 – results CIVITAS mobility department

  43. S1 – WP 4 – CIVITAS local decision makers • 90% indicated electronic alerts as a highly interesting service. • good/bad practiceslearned and European funding opportunities are indicated by 80% of local decision makers. • Online networking is indicated by 80% as an interesting information service to a medium extent • Some 50% of respondents indicated online measure database and experiences arranged thematically as an interesting service to a low extent.

  44. S1 – WP4 – results PDM CIVITAS website • All are familiar • All visit website several times a week • All read news and general sections • In general website scores good marks • Some neutral and bad scores on structure and navigation • Suggestions for improvement: forum, interactive, more images, more colour • Think website mainly targets people interested in CIVITAS and CIVITAS cities (both 80%)

  45. S1 – WP4 – results LDM CIVITAS website • 85% are familiar • 45% visit website several times a week • Most read cities, members area and news section • In general website scores good marks • Some neutral and bad scores on structure and navigation • Suggestions for improvement: more photos, better graphics, better CMS, thematic entries, etc. • Think website mainly targets people interested in CIVITAS (70%)

  46. S1 – WP4 – results CIVITAS mobility department CIVITAS website • 83% are familiar • 44% visit website several times a month • 61% read news and general sections • In general website scores good marks • Some neutral scores on vocabulary used and graphics • Think website mainly targets people interested in CIVITAS (61%) • Website improvements: • More general information about sustainable mobility or links to such information • Supported with extra content • Make more use of multimedia, flashes, videos, etc.

  47. S1 – WP 4 – CIVITAS local decision makers CIVITAS Website: • All decision makers are familiar with the website • All visit the website at least once a month • CIVITAS projects, CIVITAS cities, CIVITAS news and CIVITAS measures are the most read topics

  48. Survey 2 TARGET GROUP: Survey 2 – 37 non-CIVITAS cities in 19 countries

  49. S2 – target group, methodology and questionnaire • Target group • 37 cities in 19 countries ‘non-CIVITAS countries’ • local mobility department • local decision maker • Methodology • online questionnaires • contacted by VANGUARD partners • Content of questionnaires • Knowledge CIVITAS Initiative • Sustainable mobility activities in the city • Information sources and topics of interest on sustainable mobility • Interest in CIVITAS Initiative

  50. S2 - response

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