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New Product Development

New Product Development. Objectives. What are the various stages of the product development process? What does concurrent engineering mean? To understand the focus of new product development and the use of IT to shorten time to market. New Product Development. New Product Development.

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New Product Development

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  1. New Product Development

  2. Objectives • What are the various stages of the product development process? • What does concurrent engineering mean? • To understand the focus of new product development and the use of IT to shorten time to market

  3. New Product Development

  4. New Product Development “IT IS NOT THE STRONGEST AND THE MOST INTELLIGENT, WHO WILL SURVIVE, BUT THE ONES MOST RESPONSIVE TO CHANGE, WHO WILL SURVIVE” - Charles DarwinHence change thru NEW PRODUCT DEVELOPMENT is a must for survival and growth

  5. Time Life Cycles of Products or Services Saturation Maturity Decline Demand Growth Incubation

  6. Some Innovations in Indian auto industry… • Examples of new product development • Scorpio , Victor-TVS, Pulsar –Bajaj • Thunderbird – Royal Enfield • Techniques used • Concurrent Engineering • Target Costing • Common platforms

  7. Cheap car from China …………

  8. An Effective Design Process • Matches product/service characteristics with customer needs • Meets customer requirements in simplest, most cost-effective manner • Reduces time to market • Minimizes revisions

  9. Stages In The Design Process

  10. Product Development ProcessSequential Decision Points

  11. Technologies for Product Design/Development

  12. Computer Aided Design and Engineering (CAD/CAM/CAE) • Computer Aided Design (CAD) Assists Designers in • Product/component design and layout • Display, rotation of product image on screen • Development of detailed specification for manufacturing • Computer Aided Manufacturing. • Numerically controlled Machines (CNC) • Computer Aided Engineering (CAE) Assists Designers & Engineers in: • Selecting components and materials for products • Performing engineering analysis, i.e. mathematical model analysis and performance simulation • Rapid prototyping

  13. TOOLS

  14. Product Structure Management ERP Interface Search on Part Attributes Re-usability BOM IN ERP Enterprise PLM Application- Options and Variants Link to Options Variant BOM CAD Software Part Manage Variants Management of Plant and Model Effectivity CAD Teamcenter Enterprise Interface Engg BOM (Basic Model) Planning BOM Manufg. BOM Teamcenter Enterprise - Product Structure Manager TC PROBLEM REPORT TC Engineering Change Request Change Management Processes

  15. Product Data Management(PDM)

  16. The Enterprise View of PDM-ERP Functionality

  17. STRATEGY- New Products • 3M dictates that 30% of revenues will come from new products every year • British Airways refreshes its services classes every five years • Gillette brings out about 20 products each year • Reva’s new product banking on the environmentally conscious and cost saving aspects • Hindustan Unilever has targeted the cost conscious consumer with Pure IT

  18. Future of shopping ….

  19. Stakeholders

  20. Case Study • GE – The case of the Rotary Compressor

  21. Issues and Challenges • Controlling part proliferation through standardisation, modular design and product platforming for mass customisation • Reduce time to market by using IT • Interphasing the design process with the production process

  22. Key Takeaways • Product development process consists of a structured set of activities including concept generation, design, development and production • Concurrent engineering is an approach to build a cross-functional team of professionals cutting across various departments and suppliers to accelerate the new product development process • Indian companies are using IT to reduce the time to market

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