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Future Aircraft IFE Hardware Mfg Perspective

Future Aircraft IFE Hardware Mfg Perspective. Ken Brady Thales Avionics. Convergence vs. Divergence. Convergence Highly Capable IFE Systems Standards Based (ARINC, WAEA, etc.) Divergence Broader Range of Potential Services Blurring of IFE Boundary One size does not necessarily fit all.

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Future Aircraft IFE Hardware Mfg Perspective

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  1. Future AircraftIFE Hardware Mfg Perspective Ken Brady Thales Avionics

  2. Convergence vs. Divergence • Convergence • Highly Capable IFE Systems • Standards Based (ARINC, WAEA, etc.) • Divergence • Broader Range of Potential Services • Blurring of IFE Boundary • One size does not necessarily fit all

  3. Converging Services Common/Similar Services Common Architecture Similar Equipment

  4. Basic Features • Audio and Video Services • Broadcast Audio, Broadcast Video • Audio-On Demand, Video On Demand (AVOD) • Flight Information Services • Moving Map, Location Information, Atlas • Fixed Presentation -> Personal Interactive

  5. Common Enhancements • Enhanced AOD Player • Sorting, Playlists, etc. • Interactive Applications • Applications as Web Sites • 115 VAC PED Power • USB Plug • Power and Charge some Personal Devices

  6. More Common Enhancements • Multi-Function Controller • AVOD, Games, Intranet Surfing/Navigation • Keyboard, Credit Card Reader, Graphic Displays • Integrated Phones? Very Limited Future

  7. Diverging Services Significantly Different Capability Different Equipment & Installation

  8. Connectivity • Many Different Approaches • KU Broadband • ConneXion, Row44, Panasonic • Immarsat – Swift 64 / BGAN • ON Air - Swift64/BGAN • Terrestrial (North America) • Verizon, others?

  9. Telephone Service • Use of Passenger’s Personal Handset • Voice Service • Data Services • SMS, E-mail, Instant Messaging • PicoCell Based • Traditional Connections • Satcom, Terrestrial • Broadband Connections • Voice over IP (VoIP)

  10. Satellite Television • Wide Range of Current Offers • Video Quality • Number of Independent Programs • Antenna Issues • Licensing issues • Domestic vs. World-wide content • DBS programming vs. dedicated programming ala CBB • Airshow to Discuss

  11. Cruising INMARSAT Ku-Band Prior to Arrival Live Text News, Weather, Sports Pax e-mail, SMS Internet Access IFE phone calls Cell-phone calls Departure Gate Taxi IFE BITE Data Crew Defects Logs Crew Discrepancy Logs IFE Purchase Transactions Real-time Credit authorization Arrival Gate INMARSAT Ku-Band Passenger Manifest Freq. Flyer database Pax Preferences Daily News Content Daily e-Publications Monthly Content (Video, Audio, Apps) INMARSAT Ku-Band Usage Statistics Pax Survey Results Crew Reports & Logs Physical Inventories Transactional Data BITE data 802.11 WIMAX INMARSAT GSM 802.11 WIMAX INMARSAT Sneaker-net GSM 802.11 WIMAX (802.16) INMARSAT Sneaker-net Turn-Key Maint. WWW Advanced BITE Info Meet/Greet Aircraft Seat Sweeps System Repair Airline Operations Network Departure Control 3rd Party Services SITA ARINC Data Services Provided On/Off Aircraft

  12. Passenger Personal Devices • Unclear Impact on IFE Market • Irrelevant to IFE? • Supplemental to and integrates with IFE? • Replacement for IFE? • MobileIFE™: A new IFE paradigm providing on-board applications and content for the personal devices

  13. What does this mean to the passenger ? MP3 PED’s iPOD Cell Phones Games Games Music Server Maps Hosted 3rd PartySites Promotions Off Aircraft Access Local Access Videos Global Networks Broadband SATCOM

  14. Portable IFE • Where does this Fit? • Small Aircraft, Not Long Range • Domestic Routes, Not International • Used to Generating Incremental Revenue

  15. IFE is Converging • Basic Services are Stable and Defined • Basic Services are Mature • Platforms Support Application Variety

  16. IFE is Diverging • Scope of IFE is Broadening • Broad Range of New Services • Many Incompatible Choices

  17. Avion Magazine Article Technology Trends in IFE by Dan Reed of Thales Avionics AVION Part 1 is in Quarter 1 Issue 2006 Part 2 is in Quarter 2 Issue 2006

  18. Thank You

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