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Future Aircraft

Future Aircraft. Etihad Airways. Etihad. The Beginning. Market Analysis. IFE is more than conventional audio-visual entertainment – it has become a communications tool and media centre. AVOD is no longer a ‘Nice To Have’. Connectivity already moving into the ‘Must Have’ realm.

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Future Aircraft

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  1. Future Aircraft Etihad Airways

  2. Etihad The Beginning

  3. Market Analysis • IFE is more than conventional audio-visual entertainment – it has become a communications tool and media centre • AVOD is no longer a ‘Nice To Have’ • Connectivity already moving into the ‘Must Have’ realm

  4. Entertainment • AVOD a minimum requirement • Flexibility to cope with future upgrades and additional features without expensive upgrade programmes

  5. Viewer Behaviour & Expectation • What do you do at home? • iPod generation brings unique requirements • Customisation of entertainment • Integrate these needs with the IFE system

  6. RCA & USB

  7. Video Favourites

  8. Audio Player

  9. Connectivity

  10. Mobile Phones • Over 2 billion users • What is the social impact on board?

  11. IFE – The Future • Product differentiation by class • Narrow the gap between consumer market and onboard • Ease of use • Is wireless the answer?

  12. IFE – The Future • Functionality, ease of use and reliability • Hardware vs content • Live TV • Standardization • Cross-functionality • Flexibility

  13. Thank You

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