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PREPARE - PRESENT - PURSUE: . WHAT TO DO BEFORE, DURING AND AFTER YOUR MATCHMAKING MEETINGS. Rachel Snell & Velina Wills . Top Matchmaking Questions. How do you make your matchmaking meetings mutually productive? What is the beneficial use of time and money?
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PREPARE - PRESENT - PURSUE: WHAT TO DO BEFORE, DURING AND AFTER YOUR MATCHMAKING MEETINGS Rachel Snell & Velina Wills
Top Matchmaking Questions • How do you make your matchmaking meetings mutually productive? • What is the beneficial use of time and money? • Are you passionate and persuasive? • How do you convince the “matchmaker” you are the right one to provide goods and/or services to their company or agency?
What Sets YOU APART!!!! • Like A Good Neighbor……. • i’m loving it • Drivers Wanted • An oldie but goodie • You Got the Right One Baby, Uh-Huh!
Passion The 11 P’s Preparation Perseverance Planning Persistence Practice Patience Positive (attitude) Professional Proactive
Role Playing • Get into teams of two and practice Match Making • Share with the group Lesson(s) Learned and Golden Nuggets
12 Steps of PREPARATION • Do your homework - research who you are meeting with, what they do, locations, what they buy • Review their ‘Rules of Engagement’ • Register on their website as a prospective supplier • Develop a small packet to leave with each • One page Capability Profile tailored to each prospect (Opportunity Fit) • Top 5 Customer list with contacts and Trade References • Update your Vendor Profile
12 Steps of PREPARATION • Know you company inside out – Perform a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) • Know your customers – Develop a Top 5 Customer document to leave with each • Know your competitors – How are you different? Describe your differentiator and write it down • Develop a Trade References document to leave with each (to demonstrate your financial stability) • Review, update your Business Cards, if necessary • Develop your match making strategy and pitch – practice over and over • Focus and maximize your time with each company
Break-down 15-minute meeting: • 2 minutes – Introductions, brief company overview, management team experience, your values • Years in business, who you are, what you do, location(s) • 4 minutes - Capabilities, core business, products, services, niche, quality certifications, special equipment • 3 minutes – $ Sales, past performance, top 5 customers, customer satisfaction, recognition, successes • Risk is a major concern – they are interested in your financial strength • 3 minutes - Your Opportunity fit, your differentiator, answer the question: Why You? • 3 minutes – Ask about opportunities, how you stack-up and about your next steps
THE KEY IS TO FOLLOW-UP WITH PASSION, PERSEVERANCE, PATIENCE • Email your prospect, reinforce any items that need reinforcing, attach your capability profile • Follow-up with a telephone call • Follow-up once a month, every month
Contact Information • Rachel Snell Statewide HUB Marketing Coordinator Texas Comptroller of Public Accounts Rachel.snell@cpa.state.tx.us 512-463-6958 www.Texas4hubs.org • Velina G. Willis HUB Program Coordinator Tarrant County vgwillis@tarrantcounty.com 817-884-1948 http://www.tarrantcounty.com