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Promotion in Sports

Promotion in Sports. Making the game more entertaining. What can you do to make the game more entertaining?. 3 types of game promotions In-Game Half-Time or Quarter Break Theme Nights. In-Game Promotions. Promotions that occur while the game is in process

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Promotion in Sports

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  1. Promotion in Sports Making the game more entertaining

  2. What can you do to make the game more entertaining? 3 types of game promotions • In-Game • Half-Time or Quarter Break • Theme Nights

  3. In-Game Promotions Promotions that occur while the game is in process • Does not include Halftime or Quarter Break • i.e.: time-out • Must be Simple and easy to execute • May include only the public address announcer

  4. In-Game Promotions Examples: • Trivia Questions • Dirtiest Car in the Parking Lot • T-shirt Toss • Lucky Winner ticket Drawing • Biggest Fan Recognition

  5. Half-Time/Qtr. Break Promotions Two Types Single-Game Promotions Season Long Promotions

  6. Single-Game Promotions Activities that take place at one game as opposed to promotions that are run over several games or an entire season • Usually run during a quarter brake, half-time, before or end of game • Takes more planning and may require fan involvement

  7. Single-Game Promotions Examples: • Concerts • Firework displays • Giveaways • Fan – Fun events • 3-point contest • 3-legged race • Run the bases • Meet the players • 3-legged basketball

  8. Season Long Promotions Promotions that continue throughout the entire season. • Can be a single game promotion that you repeat through the entire season • May have winners from one event return to defend their title for the next game • May have winner with the highest score during the season be the winner.

  9. Season Long Promotions Examples: 3-Point Contest Field Goal Contest

  10. Theme Nights Increase fan attendance by pulling in groups of people who might not otherwise attend the games. Examples: • Fan Appreciation Night • Youth Teams Night • Scout Night • Honor Roll Night • All Sports Night

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