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Cable Television

Cable Television. Roots of Cable. Cable companies deliver pictures by wires, often hung on utility poles. They have taken millions of viewers that deliver programming over the air. Cable and over-air broadcasters are now rivals, but have not always been so. Roots of Cable.

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Cable Television

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  1. Cable Television

  2. Roots of Cable • Cable companies deliver pictures by wires, often hung on utility poles. • They have taken millions of viewers that deliver programming over the air. • Cable and over-air broadcasters are now rivals, but have not always been so.

  3. Roots of Cable • In the early 1950’s, networks and local affiliates only reached major cities. • Small towns began putting antennas on nearby hilltops to get television signals from the nearest city. • These local cable television systems ran a cable into town stretched wires from telephone poles to deliver pictures to houses from the hilltop antennas.

  4. HBO • In 1975, Gerald Levin took over HBO. They began offering movies and special events (such as boxing) to local cable systems for subscribers willing to pay an extra fee.

  5. Ted Turner • Owner of TBS – He put his channel on satellite and many cable systems wanted to sign-up for the channel. • In 1980, Turner put together CNN, a 24-hour news service

  6. Growth of Cable • At first, viewership was low of HBO, as it only reached 265,000 homes. • New networks began springing up, such as CNN Headline News, TNT, and ESPN

  7. Cable Advertising • Leading Cable Networks in Advertising: ESPN - $1 billion MTV - $507 million TNN - $308 million

  8. Television Entertainment Early Programming • In the early days, with video-tape yet to be invented, almost everything was broadcast live • In 1951, “I Love Lucy” was important and a hit because it was not transmitted live, multiple cameras filmed several takes and they chose the best one.

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