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Burapha university international conference july 3-4, 2014 pattaya , thailand

Burapha university international conference july 3-4, 2014 pattaya , thailand. THE EFFECTS OF SOCIAL MEDIA INFORMATION ON DECISION MAKING OF TOURIST STYLE: CASE OF BALI ISLAND, INDONESIA. Sylvia Tjahyadi , S.Kom Prof. Dr. Azril Azahari Dr. Issaraporn Thanupon. Background.

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Burapha university international conference july 3-4, 2014 pattaya , thailand

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  1. Burapha university international conferencejuly 3-4, 2014pattaya, thailand

  2. THE EFFECTS OF SOCIAL MEDIA INFORMATION ON DECISION MAKING OF TOURIST STYLE: CASE OF BALI ISLAND, INDONESIA Sylvia Tjahyadi, S.Kom Prof. Dr. AzrilAzahari Dr. IssarapornThanupon

  3. Background http://www.internetworldstats.com/emarketing.htm

  4. Background Web had the highest importance (67%) as channel to collect information about tourism destination

  5. Background www.indonesia.travel/en

  6. Bali corridor considered as a tourism gate of Indonesia.

  7. Problem Tree (based on Theory) Decision Making on Tourist Style Source: Engell, Kollat, and Blackwell (1968) in Williams (2002) Safko and Brake (2009) Moutinho (1987 cited in Luo et al. 2004) Evaluation of alternatives Information Search Purchase Outcome Need Recognition Social Media Platform Tourist Type

  8. Conceptual Framework

  9. Table of Hypothesis

  10. Table of Hypothesis

  11. Research Methodology • Sampling method : Purposive • Sampling size : 250 • Data Collection : Questionnaire, 6 Likert scale (0-5) • Time : 2 weeks on May 2014 • Place : Legian Road & Kuta Beach RoadKuta, Bali, Indonesia • Control Variable : Age, Education Level, Monthly Income

  12. Research Methodology

  13. Result

  14. Result: Hypothesis 1 H1. The type of tourist effect the way tourist use the kind of social media platform.

  15. Result: Hypothesis 2 H2. The using of social media effect the decision making of touriststyle.

  16. Conclusion • H1 is significant, the type of tourist effect the way tourist use the kind of social media platform. • H2 is not significant, the using of social media not effect the decision making of touriststyle. But there is a direct significant effect from Tourist type to tourist style.

  17. Suggestion/Implication • To Government • To Industry or Private sector of Tourism and Hospitality Industry

  18. Thank you

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