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Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008

Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008. MSI Milestones “Children by Choice not Chance”. 1977 first overseas clinic Currently MSI has over 400 centres in 41 countries serving over 5 million clients each year. MSI Business Model.

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Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008

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  1. Cynthia Eldridge Global BlueStar Manager Marie Stopes International Thursday, November 20, 2008

  2. MSI Milestones“Children by Choice not Chance” • 1977 first overseas clinic • Currently MSI has over 400 centres in 41 countries serving over 5 million clients each year

  3. MSI Business Model Centers Centers Centers Technical Support Programme Support MSI Service Delivery Channels Outreach Outreach Outreach Outreach Outreach MSI Partner

  4. MSI Social Franchising Milestones 2000-2005 - Full and fractional franchises operated in Nicaragua and Honduras 2004 - AMUA Kenya BlueStar 2007 - Planning and Preparation 2008 - Pilot phase 2009 - Pilot evaluation and scale-up

  5. MSI BlueStar Countries with MSI operations 2009 BlueStar potential countries Countries with BlueStar

  6. £ Agreements T £ £ Franchise Fee £ Training T T T Branding/Marketing £ £ Client Numbers T M&E, Supervision T BlueStar Steps Mapping & Baseline Data Selection £ Franchise Fee M&E, Supervision

  7. BlueStar Branding

  8. BlueStar Branding

  9. Quality Assurance

  10. KEY: X – Current, X – Planned, R - Through referrals BlueStar Services

  11. BlueStar Franchisees

  12. Level of Franchised Provider

  13. BlueStar YTD Results

  14. YTD Results per franchisee

  15. Take Home Messages • BlueStar social franchising is one of the key components of MSI’s business model and critical to meeting its goal of 20 million CYPs x 2010. • MSI is focused on increasing access to LTFP and CAC through BlueStar. • Most BlueStar programmes are in pilot stage. 2009 will be about pilot evaluations and scale up.

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