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Persuasive Techniques or…….

Persuasive Techniques or……. Propaganda. What is Propaganda? The semiotic techniques used to influence opinions, emotions, attitudes or behavior. What is persuasion?. Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “ guide your choice ”.

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Persuasive Techniques or…….

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  1. Persuasive Techniquesor…….

  2. Propaganda

  3. What is Propaganda? • The semiotic techniques used to influence opinions, emotions, attitudes or behavior

  4. What is persuasion? • Generally an appeal to emotion, not intellect. • An attempt to change your behavior • It attempts to “guide your choice”

  5. Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!!

  6. Propaganda Techniques • Bandwagon Technique • Testimonial • Loaded Word • Misuse of statistics • Name calling or stereotyping • Plain Folks • Snob Appeal • Transfer

  7. Bandwagon Technique • Everyone is doing it! So You should too!!!

  8. Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

  9. Loaded Word • Use “loaded” words like . . . • New • Improved • best

  10. Misuse of Statistics When the statistics are based on a falsehood.

  11. Name Calling or stereotyping

  12. Snob Appeal • aims to flatter • Makes the insinuation that this product is better than others. • “avant garde” ahead of the times. The ultimate driving machine

  13. Plain Folks • Makes the leaders look like • ordinary, normal ‘Plain folks’ • a convincing method to show they are just common people. • Opposite of snob appeal

  14. Transfer -Feelings (good or bad) are transferredto something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and ……..

  15. PRACTICE:What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer B. Loaded word

  16. Rules of the Game: 1.) use one laptop 2.) get into pairs 3.) use the letter cards to show your answer 4.) You can not YELL out!

  17. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer C. Testimonial

  18. C. Testimonial

  19. Loaded Word

  20. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer D. Name Calling

  21. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer A. Bandwagon

  22. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer C. Testimonial

  23. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer Loaded Word

  24. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer Loaded Word

  25. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer Bandwagon

  26. What type of propaganda is this? • Misuse of Statistics • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer 95% of homework assigned is busy work and is not beneficial to the student!

  27. What type of propaganda technique is used in the following ad? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer • Snob Appeal

  28. What type of propaganda is this? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer Testimonial

  29. What type of propaganda is this? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer D. Name -Calling

  30. What type of propaganda is this? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer F. Snob appeal

  31. What type of propaganda is this? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer B. Loaded Words

  32. What type of propaganda is this? • Bandwagon • Loaded Words • Testimonial • Name-Calling • Plain Folks • Snob Appeal • Misuse of Statistics • Transfer Misuse of statistics

  33. Next Task • In your groups: • Have your leader come and choose: -3-4 magazines &-8 post-it notes. • Identify 7 out of the 8 propaganda techniques. • Label them on your post-it and stick them on the advertisement. • You have 15 minutes to complete this task • Be ready to justify your answers as you will share them!

  34. Individual Assignment • Create a new word doc. • Choose 2 adverts –one paper and one digital • You may use ONLY the following: • 1.) Misuse of statistics2.) Name calling or stereotyping3.) Plain Folks4.) Snob Appeal 5.) Transfer6.) Loaded WordsOn the back, explain which type of propaganda it is and why it works. Also explain what it appeals to – ethos, logos or pathos

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