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Persuasive Writing Techniques

Persuasive Writing Techniques. ELACC8W1: Write arguments to support claims with clear reasons and relevant evidence. Persuasive Writing Techniques. To be most effective, persuasive writing should not rely upon a single technique, but a combination of them, to make a strong case. . Reason.

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Persuasive Writing Techniques

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  1. Persuasive Writing Techniques ELACC8W1: Write arguments to support claims with clear reasons and relevant evidence.

  2. Persuasive Writing Techniques • To be most effective, persuasive writing should not rely upon a single technique, but a combination of them, to make a strong case.

  3. Reason • Also known as Logos or Logical Appeal • An appeal to the audience’s logic and reason • Involves relevantand convincing facts and up-to-date evidence from reliable sources to support the central claim • Evidence can include: • Testimonials • Research studies • Statistics • Expert accounts

  4. Emotional Appeal • Also known as Pathos • Taps into readers' humanity by appealing to their emotions • Uses emotionally charged language and vivid images to provide examples that can help readers feel more personally invested in your case • Use metaphors, similes, and analogies

  5. Emotional Appeal • Logical fallacy which uses the manipulation of the reader’s emotions, rather than valid logic, to win an argument. • Examples of logical fallacy are: 1. Appeal to consequences 2. Appeal to fear 3. Appeal to flattery 4. Appeal to vanity 5. Appeal to pity 6. . Appeal to ridicule 7. Appeal to spite 8. Wishful thinking

  6. Loaded Words • Elicit an emotional response—positive or negative—beyond their literal meaning and can significantly contribute to persuading others to adopt our point of view/claim • Examples of loaded words are: • Newly improved • Better than ever • Extremely unfair • Immature

  7. Ethical Appeal • Also known as Ethos • Gain readers' trust by demonstrating your own ethical appeal • You may achieve this by: • Thoroughly researching your issue • Knowledge/expertise on the subject you're writing • Consider a variety of perspectives on the issue • Your commitment to lines of reasoning and ideas that are morally and ethically valid • If your audience does not trust you, you will not persuade them with other techniques.

  8. Counterarguments • Acknowledge and address counterarguments from potential opponents. • Defend your claim or argument before opposing ideas or questions can even attempt to dismantle it. • This technique boosts credibility by showing that you've given every aspect of the issue sufficient consideration.

  9. Conviction • Acknowledging that there is more than one side to your issue/claim helps you gain credibility with your readers.

  10. Repetition • Repeating select phrases or structures lends credibility to the point being made

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