PSY 322 guide / psy322guidedotcom

1. PSY 322 guide / psy322guidedotcom

2. PSY 322 guide PSY 322 Entire Course PSY 322 Week 1 DQ 1 • PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis • PSY 322 Week 1 DQ 1 • PSY 322 Week 1 DQ 2 • PSY 322 Week 2 Individual Assignment Marketing Communication Memo • PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors • What question were the researchers asking in each of the two articles? • What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research.

3. PSY 322 guide PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis (2 Papers) • What question were the researchers asking in each of the two articles? • What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research. • Define consumer psychology. • Describe the psychological concepts discussed and their importance in developing a successful marketing communication message. • Utilize your articles to explain the relationship between consumer psychology and marketing communications.

4. PSY 322 guide PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 • What kinds of ads or other marketing strategies would work will with people who score high on th Part A scale? • What kinds of ads or other marketing strategies would work will with people who score high on the Part B scale? • Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception and acceptance of "second mortgages" by calling them "home equity loans" and suggest that this had a role in the recent real estate financial troubles.

5. PSY 322 guide PSY 322 Week 2 Individual Assignment Marketing Communication Memo PSY 322 Week 2 Individual Assignment Marketing Communication Memo (New) • What steps did management take to implement and communicate the change? What was the impact of that change on employee morale and production? If you had been the management, what would you have done differently in that scenario? • Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo: • You are the owner of a small business in a large metropolitan area. You specialize in designer women’s clothing.

6. PSY 322 guide PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 DQ 1 • Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library. • What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did. • Same question for Ray Kroc of McDonald's in the 1950s. • Is there a company or a company leader today who appears to have the same kind of foresight that those two did in their day?

7. PSY 322 guide PSY 322 Week 3 DQ 2 PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message • Take a look at the comparative chart on p. 14 in your Consumer Behavior text. • Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. (You'll have to read their DQs to know which ones are taken). • Think of a product you are familar with. • Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.

8. PSY 322 guide PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Outline(New) • Do Not just list all the consumer traits and behaviors that your textbook mentions. Focus on one aspect and go into some depth on it. This conceptual map should be the foundation of your final paper and presentation. • Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints. • Click the Assignment Files tab to submit your assignment. • Format your paper consistent with APA guideline, including references.

9. PSY 322 guide PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2 • Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why? • Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior?

10. PSY 322 guide PSY 322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper PSY 322 Week 4 Individual Assignment Geodemographic clustering • Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service. • Choose three external factors that affect consumer behavior. Examine how these factors influence the consumer’s decision-making process and their behavior toward your product or service. • Identify the psychological, social and external factors that would influence each of the groups’ decision-making process about whether or not to buy your product. • Create a marketing plan for each of your Social and Lifestyle groups based on these influences on their buying behavior. This should be written as a memo, not an academic paper.

11. PSY 322 guide PSY 322 Week 5 Individual Assignment Case Study Analysis PSY 322 Week 5 Individual Assignment Case Study Analysis Paper (New) • Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior. • Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies. • Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. • Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.

12. PSY 322 guide PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation • u Each marketing plan must include with examples of the wording of your ads or focus of your social networking, and show how they are tied to the psychological or social process. • For example, you might write the ad copy, describe the images and outline a social networking campaign you would use to sell a health club membership to members of the Young Digerati group.

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