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CREATING A SUCCESSFUL MICE DESTINATION

CREATING A SUCCESSFUL MICE DESTINATION. PAUL FLACKETT CITE ICELAND AUGUST 2009. THE WORLD WE WORK IN. A HECTIC PACE OF BUSINESS LIFE FASTER , CHEAPER , BETTER THE CREDIT CRUNCH GOING GREEN INCREASED COMPETITION HYBRID EVENTS ...... MICE CHANGES A GLOBAL VILLAGE.

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CREATING A SUCCESSFUL MICE DESTINATION

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  1. CREATING A SUCCESSFULMICE DESTINATION PAUL FLACKETT CITE ICELAND AUGUST 2009.

  2. THE WORLD WE WORK IN • A HECTIC PACE OF BUSINESS LIFE • FASTER , CHEAPER , BETTER • THE CREDIT CRUNCH • GOING GREEN • INCREASED COMPETITION • HYBRID EVENTS ...... MICE CHANGES • A GLOBAL VILLAGE

  3. PROMOTING THE DESTINATION ... 1. TEAM WORK VITAL 2. CREATIVITY ESSENTIAL 3. FORESIGHT NECESSARY 4. REALITY CAN OFTEN HURT 5. ASSESSING THE OPTIONS 6. REALISTIC PROGRESSIVE GOALS

  4. THE COMPETITION

  5. WHAT A DESTINATION NEEDS • INNOVATION MATTERS MORE THAN THE ENVIRONMENT, SAY MICE PLANNERS. • ‘VALUE FOR MONEY’ A KEY FACTOR ‘INNOVATION IS KEY TO THE SUCCESS OF THE MICE INDUSTRY’

  6. THE UK OUTBOUND MICE BUSINESS • LONG HAUL BUSINESS – 2008 TOTAL NUMBER OF GROUPS • 1. USA - 147 GROUPS • 2. SOUTH AFRICA- 23 GROUPS • 3. CHINA - 18 GROUPS • 4. UAE - 16 GROUPS • 5. THAILAND - 14 GROUPS Information is courtesy of M&IT Publications

  7. THE UK`s FAVOURITE LONG HAUL CITIES - 2008 1. CHICAGO * 2. NEW YORK * • SAN FRANCISCO * • DUBAI • MIAMI * • CAPETOWN 7. LAS VEGAS *

  8. TOP CITIES FOR ASSOCIATION MEETINGS - 2008 • PARIS • VIENNA • BARCELONA • SINGAPORE • BERLIN • BUDAPEST • AMSTERDAM • STOCKHOLM • SEOUL • LISBON • LONDON 69. REYKJAVIK

  9. WHY WIN THIS BUSINESS • REVENUE GAINED v TOURISM • INCREASED GLOBAL PROFILE • UPGRADES OF INFRASTRUCTURE • PROFESSIONAL PROFILE • HOTEL INVESTMENT • AIRLINE INVESTMENT • INCREASED OPPORTUNITIES

  10. THE REALITIES OF ACHIEVING MICE SUCCESS 1. CRITICAL ASSESSMENT OF “TODAY“ 2. EVALUATION OF FUTURE NEEDS 3. BENEFITS TO DESTINATION 4. NEED FOR COMMON GOALS 5. BEING AN INDUSTRY PLAYER 6. WORKING WITH ASSOCIATIONS 7. PROFESSIONALS IN THE TEAM

  11. MODERN DAY SUCCESS STORIES 1. BARCELONA 2. CAPETOWN 3. MELBOURNE 4. SYDNEY 5. VIENNA 6. MACAU 7. MALAYSIA

  12. MODERN HEROES & HEROINES 1. AIRY GARRIGOSA 2. JON HUTCHISON 3. SANDRA CHIPCHASE 4. ALAN TROTTER 5. CHRISTIAN MUTSCHLECHNER 6. TUULA LINDBERG 7. DAVID DUBOIS

  13. WHO IS SUCCEEDING?

  14. CARPE DIEM 1. UNCERTAIN TIMES 2. WHAT CAN ICELAND OFFER ? 3. WHAT ARE THE OPPORTUNITIES? 4. HOW CAN YOU DELIVER ? WHO WILL BE ACTING ON THESE OPPORTUNITIES ..... WHO WILL BE LEADING THE WAY FORWARD ?

  15. THE WAY AHEAD ... • TEAM WORK IS VITAL TO SUCCESS • COMMON PLANS & ASSESSMENTS • ACHIEVABLE GOALS • VISIBLE LEADERSHIP • WHO CAN HELP YOU ? • CREATIVITY • PRACTICALITY • PROMOTIONS & ACTIVITIES

  16. THE COMPETITION 1. OVER 150 DESTINATIONS AT MAJOR TRADE SHOWS GLOBALLY 2. COMPETITION TO SUIT ALL BUDGETS 3. NOT ALWAYS OBVIOUS ...VIRGIN SPACE .... LOVE THAT DOG CAMPAIGN ...EXPERIENCES ...CULTURE & CUISINE...

  17. WHO CAN HELP YOU?? 1. THE ASSOCIATIONS DMAI – ICCA – MPI – SITE 2. OTHER DESTINATION TEAMS 3. INDUSTRY LEADERS 4. INDUSTRY TRAINERS ITS LIKE A LOTTERY .. YOU HAVE TO BUY A TICKET FIRST IF YOU WANT TO WIN !!!

  18. CREATING TEAM ICELAND 1. A MIX OF PUBLIC & PRIVATE 2. VALID PARTNERSHIP LEVELS 3. VISIBLE LEADERSHIP 4. ACTIONS MODEL 5. NECESSARY BUDGETS v TARGETS 6. LONG TERM STRATEGIES 7. FLEXIBILITY

  19. IDEAS FOR TEAM ICELAND THERE IS A NEED FOR GLOBAL AWARENESS • CREATIVE WEBSITE • EMAIL GLOBAL NEWS LETTER • ATTENDANCE AT INDUSTRY EVENTS 4. POSSIBLE ASSOCIATION SPONSORSHIPS 5. TARGETED ROAD SHOWS

  20. MORE IDEAS FOR TEAM ICELAND 6. TRADE SHOWS – SELECTED MARKETS 7. SPECIALISED BUYER SITE VISITS 8. ICELAND EDITORS CLUB 9. DETAILED STAFF TRAINING 10. REGULAR MEETINGS OF TI WITH SPEAKERS

  21. ASSESSING PROGRESS 1. DETERMINE HOW PROGRESS CAN BE ASSESSED 2. REAL TERMS JUDGEMENT 3. WORK ON ADVANTAGES 4. BE REALISTIC ON MINUSES 5. UTILISE THE PROFESSIONALS 6. REVISE TARGETS AS YOU GO

  22. SUCCESS ..... • IS ALWAYS POSSIBLE GIVEN A BALANCED APPROACH TO MEET THE DEMANDS OF THE MICE SECTOR .. • THE HARD PART IS REMAINING ON TOP & ADJUSTING TO FRESH NEEDS & GOALS !!!

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