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Detailed Analysis of the Financial Reports: McDonald’s

Detailed Analysis of the Financial Reports: McDonald’s. Brian Gitschier Module 10. Company Snapshot. Quick Service Restaurant 34,480 restaurants in 119 countries 69 million customers daily Revenue: 27.6 Billion. Goodwill. Property, Plant, and Equipment. Long Term Debt.

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Detailed Analysis of the Financial Reports: McDonald’s

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  1. Detailed Analysis of the Financial Reports: McDonald’s Brian Gitschier Module 10

  2. Company Snapshot • Quick Service Restaurant • 34,480 restaurants in 119 countries • 69 million customers daily • Revenue: 27.6 Billion

  3. Goodwill

  4. Property, Plant, and Equipment

  5. Long Term Debt

  6. Revenues From Franchised Restaurants

  7. Other Operating Income

  8. Provision for Income Taxes

  9. Effective Tax Rate

  10. Selling, General, and Administrative • Selling, General, and Administrative • 2011 - $2,393.7 • 2012 - $2,455.2 • Increase due to Olympics Sponsorship • Expect to remain flat

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