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1.02 Discuss the impact of sports and entertainment marketing on the economy.

1.02 Discuss the impact of sports and entertainment marketing on the economy. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Products. Include both goods and services. Goods.

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1.02 Discuss the impact of sports and entertainment marketing on the economy.

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  1. 1.02 Discuss the impact of sports and entertainment marketing on the economy.

  2. Marketing • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

  3. Products • Include both goods and services

  4. Goods • Goods are tangible objects that are useful to consumers. • Examples: tennis rackets, soccer balls, uniforms.

  5. Services • Services are intangible and include tasks or acts performed for a customer for a price or fee. • Examples: Going to a Broadway play or to a NASCAR race.

  6. Sports Marketing • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. • Includes sponsorship, endorsements, promotion, and fan clubs.

  7. Professional Teams • Basketball: Charlotte Bobcats • Football: Carolina Panthers • Hockey: Carolina Hurricanes • Baseball: Atlanta Braves

  8. Professional Individual Sports • PGA • World Tennis Association • PBA

  9. Running Swimming Golf Bowling Professional Individual Sports

  10. Collegiate and Scholastic Teams • Virginia Tech • University of North Carolina • NC State

  11. Venues: Arenas, Stadiums, Coliseums, Speedways • Lawrence Joel Veteran’s Coliseum • Lowe’s Motor Speedway • Ernie Shore Field

  12. Commercial Facilities • Marina Boat Land

  13. Health Clubs • Gold’s Gym • YMCA • Triangle SportsPlex • Ladies Fitness and Wellness • Quincy Roberts’ Elite Fitness Center

  14. Recreation • Aerobics • Soccer • Basketball • Swimming • Area parks

  15. Camps • Tennis Camp • Basketball Camp • Soccer Camp • Raven Knob

  16. Amateur Sports AAU-Amateur Athletic Union

  17. Agencies • MLB-Major League Baseball • NBA-National Basketball Association • NFL-National Football League • NCAA-National College Athletic Association • SEC • ACC

  18. Sport Support Services • NASCAR Sprint Cup Racing Wives Auxiliary

  19. Sporting Goods Industry • Sports Town • Asics • Nike • Adidas • Diadora • Hibbet • Dick’s

  20. Sport Sponsors • Coca-Cola 600 • Cadillac sponsoring the PGA Tour • Wyndham Championship at Sedgfield Country Club

  21. Sports Media • ESPN • Fox Sports Net • Fox Soccer Channel • NFL Network • MLB TV • NBA TV • Big 10 TV

  22. Entertainment Marketing • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

  23. Music Industry • Maverick Records • PSE Records • JMG Records • Quincy Jones

  24. Movie Industry • Warner Brothers • Disney • Actors

  25. Theme Parks • Six Flags • Family Fun Center • Carowinds Theme Park

  26. Radio Industry • FM • AM • Country • Rap • Hip-hop • Jazz • Sirius/XM satellite radio

  27. Film Industry • Sundance Film Festival • RiverRun Film Festival

  28. Television Industry • Dawson’s Creek was filmed in the Wilmington area

  29. Dramatic Arts Industry • The Little Theatre • National Black Theater Festival • Belk Theatre

  30. Video Game Industry • X-Box • Nintendo • PS3 • Sega

  31. Fine Arts and Science Industry • Smithsonian Museum • Sci Works

  32. Night Club Industry

  33. Literacy Industry • Library • Internet • Books

  34. Casinos Industry • Las Vegas • Atlantic City • Harrah’s

  35. Hobbies/Craft Industry Southern Christmas Show

  36. Sports: Naming Rights X-Games Sport Specific Channels Entertainment Internet Web Casts MP3’s DVD’s Trends in Sports & Entertainment

  37. Importance of Sports and Entertainment • Generates about $213 to $350 billion in revenue. • Approximately 148 million people viewed the 2008 Super Bowl. • The average attendance per NFL game is 68,661.

  38. Importance of Sports and Entertainment • In 2005, 21,792,096 people watched a NFL game. • The NFL has $21.4 billion in television deals with CBS, FOX, NBC and ESPN. • The NBA average attendance is 17,394. • 2007 MLB attendance was 79,493,687

  39. Importance of Sports and Entertainment • Over 35 million people visit Walt Disney World each year. • The Titanic, the movie, grossed almost $1 billion in global ticket sales.

  40. Importance of Sports and Entertainment • Over 95 million American households own a VCR. • Over 30 million American households own a DVD player. • 68% of Americans subscribe to cable TV.

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