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The History of Sports and Entertainment Marketing

The History of Sports and Entertainment Marketing. Connection-All types of venues provide us, the consumer, with a type of excitement or thrill that we seek from our everyday lives. What’s the last venue you went to? What was it for?. History of Leisure.

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The History of Sports and Entertainment Marketing

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  1. The History of Sports and Entertainment Marketing

  2. Connection-All types of venues provide us, the consumer, with a type of excitement or thrill that we seek from our everyday lives • What’s the last venue you went to? • What was it for?

  3. History of Leisure

  4. Development of Sports and Entertainment Marketing

  5. Marketing Today

  6. Marketing Price Similarities of Sports and Entertainment

  7. Comparing the 4p’s of Marketing

  8. Marketing Place Similarities of Sports and Entertainment

  9. Marketing Place Similarities of Sports and Entertainment

  10. Marketing Price Similarities of Sports and Entertainment

  11. Price Problems

  12. Marketing Promotion Similarities of Sports and Entertainment

  13. Convergence of the marketing mix?

  14. Synergy

  15. Risk Insurance CoverageIf you were planning a rock concert, what would you insure

  16. The Differences in marketing Sports and Entertainment

  17. What are the 2 key differences in marketers

  18. Differences in Products

  19. Differences in Revenue

  20. Differences in Revenue

  21. Sponsorships vs. Endorsements

  22. Advertising and Broadcast Rights

  23. Homework -30pts for all late assignments • Key Terms • P. 28, P. 32, P. 39 • Quick Check • P. 31, P. 38 & P. 42 • Work Sheet 2.2 (in textbook) • P. 44

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