Bio

1. Bio Michael B. Metzger

2. Michael B. Metzger Michael Metzger is the co-founder and Creative Director of d3 B Creative, LLC whose primary charter is to deliver innovative U programs and products to broadcast media and mass S merchandisers. I N A graduate of the University of Maryland, Michael has been E S involved in new product development and national marketing S since starting his own marketing firm in 1974. As Director of Product Development for Data Trace Publishing Company for the last fifteen years, Michael is an integral part of Data Trace’s product development and marketing team. Michael has invented, developed and produced numerous products for the computer, toy and housewares industries. Among the products that he has introduced into the marketplace are: The GINSU KNIFE, ROTARY STRIPPER, MOP-A-MATIC, POP QUIZ and SUPER SANDER . He has extensive experience in all forms of mass marketing, including “Infomercials”, “Spot” commercials, direct mail and specialty point-of-purchase displays, as well as product testing, direct response advertising and in-store promotions. Michael designed and developed an opening menu system for a major computer manufacturer that enjoyed widespread use in the consumer market. He was also the primary consultant for Coleco Toys, Inc., in the developing “Wrinkles the Dog” into an electronic animated toy. Michael has developed over ninety on-line courseware and testing programs designed to provide continuing medical education to doctors. He has also produced marketing and training campaigns for Fortune 500 companies that include Wal-Mart and Johnson & Johnson. He was the first to provide the Harvard Law Review online. As inventor of a new low friction fabric (Frilon), he was awarded a US patent (US 7,281,549 B2). He has been a guest speaker/lecturer at IBM’s Teacher Conventions, Wal-Mart’s Annual Meeting and the Entrepreneurial Department at the Wharton School of Business. His Product Development Timeline depicts over forty-five different products that have been created over the past forty years. P Married for over thirty seven years, Michael has three children, one son-in-law, one E daughter-in-law, and one granddaughter. An avid sports fan, daily exerciser, runner, and R plays flag football. He credits his daily runs with his dogs, “Sammy” and “Lucky” (both in S fond memory), as the inspiration for many of his ideas. O N A L

3. BIO Michael B. Metzger Not your typical biography, but I felt that Paul Harvey’s… “and now you know The Rest Of The Story,” provides a better glimpse into my persona. I n the 80’s I decided to create a software program that would benefit teachers and students alike; the perfect testing program and the ideal learning tool in one complete package. It took less than three days to develop and several months to program, but in a relatively short period of time, “Pop-Quiz” was born. The structure of the database was the key element. You enter a question once and you can get it back in seven different formats: true/false, matching, short answer, fill-in the blanks, multiple choice, flash cards, and reverse flash cards. Pop Quiz was purchased by numerous universities and colleges, mass merchandisers, businesses, teachers and students. To date, no other software training program has come close to Pop Quiz. In the 90’s I was reading a newspaper article that described how Wal-Mart was ahead of all other companies in training their employees. I had not spoken with anyone from Wal-Mart since their purchases of the “Ginsu” knife around 1981, but within a year I introduced a new program into Wal-Mart to better train their employees. I was paid to train the country’s best trainers, and I was a speaker at their National meetings. I also introduced an additional program into thousands of their stores. In the 00’s, while at the beach with my family, I said, “let’s develop a new product.” Years later, I introduced “Frilon,” a new low friction fabric that received a US patent (US 7,281,549 B2). I had no experience with fabric or any involvement in the textile industry, but my creativity and product development skills provided all that was necessary. Now in the 10’s I focused on designing and developing Continuing Medical Education (CMEs) on-line programs that allows doctors to fulfill their requirements for on-going training. There are now over 100 on-line programs available. I am currently working on specialty training programs for orthopaedic surgeons that respond to disaster situations in austere environments. Several years ago I watched a documentary on public television, on the history of TV quiz shows. The very next morning I started out on the path to create the best quiz show for television. With absolutely no borders or boundaries I began Michael Metzger is the my quest to develop. My creative methodology is out of the ordinary, so co-founder and creative let’s just say that after a year and a half of heavy sweating, “When In director of d3 Creative, LLC, whose primary Doubt” was finished. A board game was created primarily for testing charter is to deliver purposes, but the goal was always a TV Game Show. Not just appearing innovative programs on TV, but for me the success of this adventure meant network prime and products to broadcast media and time. All I can say is, “tune in,” and I mean that literally. mass merchandisers.

4. Product Development Timeline O V E R F O R T Y Y E A R S ( 1 9 7 2 - 2 0 1 3 ) 1970 Holiday For Two Diamond Heart Sharpkut Knife Beatles AO Album Closeout Merchandise Chipper Miracle Massager Sail Plane Super Hits Peter Paint Pads PROMOTIONAL ASSOCIATES 1980 Super Sander Tel-Com Switch Floppy Wrinkles Bear Hints Tool Organizer Fonts (Coleco) Audio FOXY TELESAVER FONT VERITEL LEARNING PRODUCTS FACTORY 1990 Junk Night Diet Lifeguard Ninzu CREATIVE RESPONSE GROUP 2000 Workplace Harassment (RFE) HIPAA Resource & The Civil War (SI) Social Security Disability Reimbursement Programs (SSA) Guide (Johnson & Johnson) DATA TRACE PUBLISHING DATA TRACE PUBLISHING 2010 You’re Out Of Order WHEN In Doubt WHEN In Doubt (Broadcast) (Games) d 3 CREATIVE

5. Product Development Timeline O V E R F O R T Y Y E A R S ( 1 9 7 2 - 2 0 1 3 ) 1975 1979 Rotary Stripper Ginsu Knife Mop-A-Matic Mop Stick-up Clock “Yellow Rose” Watch M I NETWORK MARKETING ARKAY TRADING C 1989 1985 H Wrinkles Sincerely Yours Pop Quiz Clearview Scoreboard A (Coleco) Hobby Log Menu E L VERITEL LEARNING EURO GROUP PUBLISHING SCOREBOARD PUBLISHING 1999 1995 B Harvard Law on CD-ROM Glo-Runner Shoe-Pro Program Countdown . The Business Lawyer (Wal-Mart) Clock PRN M DATA TRACE PUBLISHING AURORA TECHNOLOGIES DATA TRACE DT INNOVATIONS PROFESSIONAL TRAINING E 2009 2005 T Courtesy Click Frilon Z G E DT TRI-TECH R 2019 2015

6. mm too much fun to call it work Married: Eileen C. Metzger (1975) Children: Kimberly (Seth) [Ashlyn], Ryan (Cara), and Adam College: University of Maryland (1972) Address: 12135 Heneson Garth, Owings Mills, MD 21117 Email: mm12135@comcast.net Phone: 410-356-5523