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1001 Week 4 Agenda

1001 Week 4 Agenda. Clarification of Oct 11 session with Amanda Brooks Grading stuff… From Media Literacy to Digital Literacy Some highlights in Canada re digital literacy Access Rainbow SSRC report by Dailey et al Digital policy literacy. From Media Literacy to Digital Literacy .

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1001 Week 4 Agenda

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  1. 1001 Week 4 Agenda • Clarification of Oct 11 session with Amanda Brooks • Grading stuff… • From Media Literacy to Digital Literacy • Some highlights in Canada re digital literacy • Access Rainbow • SSRC report by Dailey et al • Digital policy literacy

  2. From Media Literacy to Digital Literacy • “Media literacy is the ability to access, analyze, evaluate, and produce communication in a variety of forms” (Aufderheide, 1993, U.S. National Leadership Conference on Media Literacy) • 8 key concepts of media literacy (John Pungente, Jesuit Communication Project for the Ontario Ministry of Education)

  3. John Pungente of the Jesuit Communication Project for the Ontario Ministry of Education • 1—All media are constructions. Media literacy works to deconstruct these constructions. • 2—The media construct reality. Many of our personal understandings of the world emanate from pre-constructed media messages. • 3—Audiences negotiate meaning in the media. Our individual context determines our responses to media messages. • 4—Media have commercial implications. Understanding the political economics of ownership and control is essential to understanding how media is constructed.5—Media contain ideological and value messages. Social, cultural, and political values are embedded in the media we consume. • 6—Media have social and political implications. The media can influence social and political change. • 7—Form and content are closely related to the media. Different platforms for media delivery can deliver diverse interpretations of media events. • 8—Each medium has a unique aesthetic form. These forms can inform, educate or misinform or annoy us. (Pungente 1989)

  4. The Digital Turn • …reconsideration and attention to media literacy by regulators & groups in US, Canada • digital literacy = to address internet risks and media harms • to encourage individual responsibility • to promote industry cooperation; self or co-regulation •  teach young people how to be good online consumers…

  5. Digital Citizenship • read/write/create culture • active participation • rights and responsibilities • ethical behavior • often deterministic re the ‘digital native’, ‘digital generation’

  6. A Model of Digital Policy Literacy

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