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University of Tennessee Steven Milewski Teresa B. Walker October 8, 2010

University of Tennessee Steven Milewski Teresa B. Walker October 8, 2010. 2010 CCUMC Annual Conference Buffalo, NY. Library strategic priority: 5 % of the Video Collection to be streamed by 2011 $ 25,000 set aside for pilot project. Media Collection.

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University of Tennessee Steven Milewski Teresa B. Walker October 8, 2010

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  1. University of Tennessee Steven Milewski Teresa B. Walker October 8, 2010 2010 CCUMC Annual Conference Buffalo, NY

  2. Library strategic priority: 5% of the Video Collection to be streamed by 2011 $25,000 set aside for pilot project

  3. Media Collection • A Teaching CollectionCollaborated with academic departments from the beginning to provide media for teaching as well as technology and viewing spaces to support media in instruction

  4. Media Collection • A Research CollectionCollaborated with faculty in Cinema Studies to support their research goals

  5. Media Collection Our emphasis is still collaboration with faculty but with the goal of a more seamless, customizable integration into teaching and research

  6. It started with questions… Q. Can we have content on our server using our own streaming service? Q. If we purchase titles for streaming from our own server, what file types can we get? Q. What is the average file size for a one-hour title in each of the available file types? Q. If we buy videos, will we need to back them up or can we get replacement copies fromvendorseasilyif something happened? Q. Howwillwe receive purchased titles for streaming (DVD, download, hard drive, etc.)? Q. Our streaming server is an Apple XServ. Are there any technical issues with this type of streaming server we need to be aware of concerning streaming any content we might purchase from you (performance, technical problems, etc.)? Q. Does the digital rights agreement cover content we purchase from you equally, or does it vary any depending on format or method of distribution? Q. If we purchase titles, do we have the rights to migrate to new formats? Q. If we purchase titles, what are our options for archiving titles? Q. If we subscribe to titles, do we have the option to download the file for classroom delivery? Could that download be to DVD to allow us to show the title in a viewing room? If we had to download the title temporarily to a hard drive in a viewing room each time a class needed to view it, it would be very staff intensive. Q. What is a legal copy (example)? Q. What is NOT a legal copy (example)?

  7. Our Model • Rights in Perpetuity • Ability to Transcode (when possible) • Works on our AppleX Server! • Non-Proprietary • Licensing that allows Subject Librarians to select items during the year as opposed to a pre-picked batch purchase • Automatic purchase of streamed content by Acquisitions when video from specific vendors is requested. • Initial “subsidizing” by Collection Development to encourage the purchase of streamed content.

  8. Pieces Technical | Library|Rights Management | Campus Infrastructure | User Support

  9. Pieces Technical | Library|Rights Management | Campus Infrastructure | User Support • Vendors • Subject Librarians • Licensing • Library Units • Workflow • Promotion • Training/Instruction • Documentation • Blackboard • Access

  10. Meeting, Materials, and Minutes • Discussions as building blocks of infrastructure • Materials prepared for meetings as first documentation • Meeting minutes, emails, and notes make up our documentation archive Collecting and organizing these things is usually a matter of necessity (emergency).

  11. Types of documentation: Our Model Contract/License Agreement Ordering Delivery Workflow

  12. Where we are! • Third times the charm • FMG outsources files, but now has in house quality control! • New License for 50 more titles What we’ve learned! • We need our own quality control • Test files are our friends • Recognize that it is not just new for us. Everyone is learning!

  13. Alexander Street Press Where we are: Collections! • Opera in Video • Theatre in Video • Counseling and Therapy in Video • American History in Video Next Steps: • Item Level MARC Records! • QR Codes / Mobile Devices • Examine new collections • Individual titles availablefor purchase

  14. New Vendors • Ambrose Video • Media Education Foundation • PBS Digital

  15. Commercially Produced Content Technical Standards TYPE 1 • MPEG-4 Files • H.264 Codec • AAC audio (stereo preferred, but mono is acceptable) • Bit Rate 1.5 mbps preferred but 0.95 acceptable for older materials • Ability to transcode • Hinted for streaming (preferred) TYPE 2 (experimental) • Full quality DV-NTSC file

  16. Pain Points • Paying for the same content over and over again • Supporting major motion pics…purchasing on a title-by-title basis is cost prohibitive for us (Swank) • Putting some efficiencies into the acquisitions process (going title-by-title with different vendors) • Balancing utilization with consistency of interface. We like built-in customization tools, but we don’t want 20 interfaces! • Keeping the process moving/ keeping it high on everyone’s priority list • Integrating existing and new proprietary formats • Licensing – Bad on both ends

  17. Size & Content 35%-40% feature films (but that’s decreasing) Formats: DVD – 8498 VHS – 7594 16mm - 139 CD – 16790 Cassette – 184 Streaming – Over 2000 counting subscriptions/ 300 on our server Media Types: Video Image databases Datafiles In-house tours and tutorials Student-created content Music Alexander Street Operas, etc. (our only subscription database for video)

  18. Future Focus • Media Streaming Groupmeeting monthly • Continue growth • Methods for creating clips – Instructors/ • presentations • Vendors who only offer limited rights/services • Promotion across campus • Licensing Fun • Mobile access

  19. http://libguides.utk.edu/streaming/ Steven Milewski smilewsk@utk.edu Teresa B. Walker tbraden@utk.edu

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