1 / 28

Young people and newsbrands

Young people and newsbrands. There are 14.5 million 18-34s in the UK…. They are young, affluent, and disproportionately important in certain markets…. And, contrary to opinion…. …newsbrands reach the vast majority of them. 82%. Newbrands reach. Of 18-34 year olds each month.

raheem
Download Presentation

Young people and newsbrands

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Young people and newsbrands

  2. There are 14.5 million 18-34s in the UK…

  3. They are young, affluent, and disproportionately important in certain markets…

  4. And, contrary to opinion…

  5. …newsbrands reach the vast majority of them

  6. 82% Newbrands reach Of 18-34 year olds each month

  7. In fact, thanks to new platforms, readership is growing

  8. Newsbrands offer huge digital reach… 10.9 48% million across PC, tablet and mobile Source: comScore MMX Multi-Platform October 2013

  9. …the same as Wikipedia, and more than Amazon and the BBC 10.9million 10.9 million 10.1 million 9.0 million Source: comScore MMX Multi-Platform October 2013

  10. Tablets and mobile phones are extending the digital reach of newsbrands +3.5 million 18-34s via mobile phone and tablet

  11. Newsbrands have a particularly young demographic on mobile phones 50% Newsbrand visitors are 18-34 Source: comScore MobiLens, 3 month average ending September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group, express.co.uk and people.co.uk

  12. Newsbrands also have a young audience on tablets Access via an app… Source: YouGov 25-27November 2013: 884 tablet owners online 18+, used newsbrand app/visited newsbrand site in last 2-3 months

  13. Newsbrands also have a young audience on tablets Or via their browser Source: YouGov 25-27November 2013: 884 tablet owners online 18+, used newsbrand app/visited newsbrand site in last 2-3 months

  14. Tablets are increasing young readers’ news consumption Source: YouGov 25-27November 2013: 884 tablet owners online 18+

  15. Newsbrands not only reach a large audience, but also a more influential one…

  16. Young newsbrand readers know more and share more Index versus non-newsbrand readers …in computers 129 A large amount of knowledge about products/services 127 Very likely to convince others about a product 119 Posted comments/reviews on the internet Online newsbrand readers vs non-online newsbrand readers. Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  17. …in websites 131 Posted comments/reviews on the internet 124 Very likely to convince others about a product 117 Large amount of knowledge about products/services Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  18. …in food and dining 129 Very likely to convince others about a product/service 128 Large amount of knowledge about products/services 126 Posted comments/reviews on the internet Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  19. …financial services 166 Likely to convince other about a good or service 150 Talked to many different people about products in last 12 months Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  20. …toiletries and cosmetics 163 Talked to many different people about products in last 12 months 136 Very likely to convince others about a product/service 120 Posted comments/reviews on the internet Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  21. …in TV sets and equipment 130 Very likely to convince others about a product 125 Posted comments/reviews on the internet Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  22. Young newsbrand readers are more active consumers…

  23. They shop more online… +51% …to make a purchase online more than once a week more likely Excludes groceries. Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  24. More likely to visit a range of major retail sites… Index vs 18-34 year old non-newsbrand readers +102% +180% +151% +77% +119% +36% Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  25. A more active and engaged audience vs 18-34 year old non-newsbrand readers 74% more likely to visit the site 32% longer on the site 42% more page views 11+ 227% more likely to visit 11 or more times Based on internet users in the last month aged 18-34. Source: GB TGI Clickstream 2013 Q4

  26. The biggest buyers of the biggest brands % of 18-34 year old brand users who read newsbrands 72% 75% 74% Excludes groceries. Based on general population. Source: GB TGI Clickstream 2013 Q4

  27. The biggest buyers of the biggest brands % of 18-34 year old brand users who read newsbrands 75% 75% 136 72% 73% 70% 69% Based on 18-34s. Source: GB TGI Clickstream 2013 Q4

  28. Conclusions Newsbrands reach a vast proportion of young people every month – 82% Digital platforms offer newsbrands huge reach for young people – and are still growing Newsbrand readers have significant influence across a wide range of sectors They are a highly active and valuable online audience

More Related