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Propaganda Techniques

Propaganda Techniques. Glittering Generalities. Glittering Generalities. The Glittering Generality propaganda technique involves employing a generally accepted virtue to invoke positive emotions. Words often used include democracy, family values, rights, civilization, and America.

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Propaganda Techniques

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  1. Propaganda Techniques Glittering Generalities

  2. Glittering Generalities • The Glittering Generality propaganda technique involves employing a generally accepted virtue to invoke positive emotions. Words often used include democracy, family values, rights, civilization, and America. • “I believe in an America that's strong at home and respected in the world. I believe we can have a strong economy focused on good-paying jobs, a health care plan that reduces costs, an energy plan that frees us from Mideast oil, and I believe we can lead a strong military and strong alliances that keep America safe and secure.“ This example uses words including strong military, alliances, and America to invoke positive emotions.

  3. Visual Example- Brett Favre and Wrangler’s • http://www.youtube.com/watch?v=J2pIvg-2vEY&safety_mode=true&persist_safety_mode=1b

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