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G o o g l e Alex Herta Group 1

G o o g l e Alex Herta Group 1. : to use the Google search engine to obtain information about (as a person) on the World Wide Web . F a s t F a c t s. Founded by Larry Page and Sergey Brin Located in Mountain View, California 10,674 full-time employees

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G o o g l e Alex Herta Group 1

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  1. GoogleAlex HertaGroup 1 : to use the Google search engine to obtain information about (as a person) on the World Wide Web

  2. FastFacts • Founded by Larry Page and Sergey Brin • Located in Mountain View, California • 10,674 full-time employees • Named #1 place to work in January 2007 by Fortune Magazine • The verb “google” was added to the Webster and Oxford English Dictionaries

  3. History • Started as a research project between Sergey Brin and Larry Page, two Stanford University Ph.D students • They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines • Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched • Their search engine was called “BackRub”

  4. History • Google was officially incorporated on September 7, 1998 out of a friend’s garage • They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim • After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.

  5. Revenue • Advertising • Sell advertisements based on keywords • Sold based on a combination of price bids and clickthroughs • Companies bid for their advertisement to be associated with a keyword • They pay Google based on how many times their advertisement was clicked • Bidding starts at $.05 per click

  6. Revenue • Advertising • Goto.com (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model • Many of Google’s competition failed compared to Google at selling advertisement

  7. Purchases • Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • YouTube – online videos

  8. Partnerships • NASA • Sun Microsystems • Time Warner’s America Online • News Corp.’s Fox Interactive Media

  9. Applications • Image Search • Google News • Froogle • Google Maps • Gmail • Google Earth • Google Video • Google Labs

  10. RunningGoogle • Many server farms • Each composed of thousands of low-cost computers running stripped-down versions of Linux • Google does not give out specifics on how their process works • Estimated more than 450,000 servers around the world

  11. Now • Most often used search engine • Hold 54% of the market share • They receive around one billion search inquiries per day • Starting to try radio • Experimenting with selling advertisements from its advertisers to print publications

  12. WorkingforGoogle • Relaxed setting • Corporate Philosophy based on casual principles • Non-discriminatory hiring policy – ability over experience • By industry standards, many feel Google has low salaries, but it is compensated with stock • Brin and Page base salary of $1.00

  13. Googleplex • Piano • Lava lamps • Massages • Hair salon • Dogs allowed • Video games • Multiple lounges • Gourmet meals • Workout room • Ping pong • Snack rooms

  14. Resources • http://www.time.com/time/photoessays/2006/inside_google/ • http://en.wikipedia.org/wiki/Google • http://www.google.com/intl/en/options/ • http://www.google.com/corporate/history.html

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