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Moving Newsletter Subscribers from The Intevation Report to Inside Lyris HQ

Moving Newsletter Subscribers from The Intevation Report to Inside Lyris HQ. Anita Taylor – Sept. 16, 2008. Opt-In to Ensure Clean List. Get explicit permission from TIR subscribers to transfer their subscription In keeping with our own best practices Cleans out old/inactive TIR addresses

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Moving Newsletter Subscribers from The Intevation Report to Inside Lyris HQ

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  1. Moving Newsletter Subscribers from The Intevation Report to Inside Lyris HQ Anita Taylor – Sept. 16, 2008

  2. Opt-In to Ensure Clean List • Get explicit permission from TIR subscribers to transfer their subscription • In keeping with our own best practices • Cleans out old/inactive TIR addresses • Avoids bad publicity/spam complaints • Andrea already blessed opt-in approach • Dates & details outlined in this preso

  3. Email entire TIR list 9/30/08

  4. Email nonresponders 10/28/08

  5. Final nonresponders notice 11/18/08

  6. Creative: ILHQ is replacing TIR ILHQ is replacing TIR message Prominent Opt-In Call-to-Action Complete current issue of ILHQ

  7. Creative: Reminder Notice Plain Text so it gets through spam filters, looks official and transactional

  8. Questions about this presentation please contact:Anita Taylorataylor@lyris.com310.479.1269www.lyris.com

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