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Alaska Seafood Cook it Frozen

Alaska Seafood Cook it Frozen. Overview. This power point is designed to help you and your retail partners design a Cook it Frozen promotion. Please feel free to use this as a base presentation. Insert your branded products, price lists, and contact information. Cook it Frozen.

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Alaska Seafood Cook it Frozen

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  1. Alaska SeafoodCook it Frozen

  2. Overview • This power point is designed to help you and your retail partners design a Cook it Frozen promotion. • Please feel free to use this as a base presentation. Insert your branded products, price lists, and contact information.

  3. Cook it Frozen • Why Cook it Frozen • Cook it Frozen POS • www.cookitfrozen.com • Contact Information

  4. Why Cook it Frozen? • Most Alaska Seafood is frozen within hours of being harvested • Convenient: Buy it frozen, keep it frozen, cook it frozen! No pre-planning required • Healthy meals in minutes • Year-round availability

  5. ASMI Cook it Frozen POSFor Use In Your Promotions • Frozen for Perfection: Much of Alaska's seafood bounty is frozen within hours of harvest. Learn why and how with this brochure. Includes recipes/tips for cooking frozen seafood without thawing first. Trifold. Part # 61-003

  6. Cook it Frozen POS • Alaska Seafood Quick and Easy Recipe Leaflets: Available for Salmon, Halibut, and Whitefish Varieties (Cod, Pollock, Sole). Each leaflet contains instructions for cooking frozen seafood. Nine recipes in each leaflet. Part #’s: Salmon: 8-030 Whitefish Varieties: 8-031 Halibut: 8-032

  7. Cook it Frozen POS • Recipe Holders for Recipe Leaflets: Available in two styles, one with suction cups for use on glass freezer doors (rigid acrylic) and also available with shelf/price channel clip (pop-up flexible plastic) Rigid Acrylic Holder Suction Cup Style Part #: 17-040 Flexible Plastic Holder Shelf/Price Channel Pop-Up Style Part #: 8-020

  8. Cook it Frozen POS • On-Pack: Provide your customers with the tips they need to learn to Cook it Frozen! This on-pack recipe leaflet contains two recipes. Available on rolls of 1000. • Cold adhesive, food-safe ink. 2.5” x 2.5” Part # 61-004

  9. Cook it Frozen POS • Floor Decal & Static Cling: Floor Decal: 19” x 28” Part #: 140-001 Static Cling: 4” x 8” Part #: 140-002

  10. WWW.COOKITFROZEN.COM • Cookitfrozen.com: Give your customers the tool they need to learn to cook your fish straight from frozen. Direct them to: www.cookitfrozen.com • Instructional Videos • Over 50 Quick & Easy Recipes • Species Information • Alaska Information

  11. ASMI Materials to Support Demo Training and Custom POS • Instructional DVD or CD-ROM for use in training your retailers’ in-store demo team DVD Part #: 140-005 CD-ROM Part #: 140-006 • ASMI also offers photography and recipes should you want to create your own custom POS

  12. Consumer Advertising Support • Awareness of Alaska Seafood is heightened through national consumer print ads targeting home cooks * Sample of salmon ad provided on next slide Note: Cod / Pollock ad is currently under development

  13. Consumer Advertising Support “Put It On Your List” Salmon ad/insert in October • Bon Appetit, Sunset, Cooking Light • 2.5 million circulation • Ad features: • Front: removable stickers reveal fun facts and key points of differentiation • Back: copy on why leading chefs put wild Alaska salmon on their list + recipe

  14. Key Web Addresses & How to Order POS Materials • Visit www.alaskaseafood.org • Visit: www.cookitfrozen.com • For Large Quantity Orders Please Call: 800-806-2497 • Email: Karl Uri @ kuri@alaskaseafood.org

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