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Fast Food Outlets

Fast Food Outlets. CX 3. Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX 3 ). CX 3 Tier 2 Training FFY 2013. Purpose.

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Fast Food Outlets

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  1. Fast Food Outlets CX3 Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3) CX3 Tier 2 Training FFY 2013

  2. Purpose To assess the marketing practices of fast food outlets near middle and high schools, parks and playgrounds in your selected neighborhoods. High school or middle school preferred Elementary schools are optional

  3. Survey Sections Overview • Fast Food Outlet Information • – Section A (Q1 – Q7) • Fast Food Exterior – Section B (Q8– Q20) • Child Oriented Marketing Practices • – Section C (Q21 and Q25) • Fast Food Interior – Section D (Q26 – Q34)

  4. Fast Food Outlet Information - Section A

  5. Fast Food Outlets Defined

  6. Fast Food Outlets Defined A fast-food outlet is a quick service restaurant: • Pay at the counter • Offers food that is ready to eat quickly after ordering • Minimal service • Requires that customer pays for food prior to its consumption • Main items include entrees such as sandwiches • Do not include donut, snack, coffee or other specialty restaurants unless they serve entrees on their menu

  7. Fast Food Outlets Defined (continued) • Do not survey bakeries or cafés unless they serve a full menu of food (such as sandwiches, salads, soups, etc.) on a menu board or paper menu • Does it have a “fast food feel”? • Is food served wrapped in paper, in a disposable box, on a tray with a paper liner, with ketchup/mayo packets? Drive thru? • If any doubt, go ahead and survey • Can make final decision at state office

  8. 6) Types of fast food outlets 1) Fast food chain: • 20 or more outlets/units • Includes burgers, fried chicken/fish, • taco/Mexican/Latino, fast Chinese • Example: Burger King, McDonalds, KFC, Carl's Jr., Taco Bell, Panda Express, El Pollo Loco, In & Out, Arby’s, Sonic, Popeye’s, Long John Silvers, Chick-fil-a, Wienerschnitzel, Dairy Queen (that serves a lot of food)

  9. 6) Types of fast food outlets 2) Fast food not chain: • 19 or fewer outlets/units • Includes same styles as fast food chain, but < 20 locations • Includes local taqueria’s that are not part of a larger chain network • Includes restaurants that are • not part of a franchise • not pizza • notdeli • not hot dog • not more than one style

  10. 6) Types of fast food outlets 3) Pizza Chain: • 20 or more outlets/units • Example: Domino's, Little Caesar's, Pizza Hut, Round Table Pizza, etc. 4) Pizza, other: • 19 or fewer outlets/units • Primary product is pizza

  11. 6) Types of fast food outlets 5) Subs/Deli/Sandwich Chain: • 20 or more outlets/units • Example: Subway, Quizno's, Togo's, Pita Pit, etc. .

  12. 6) Types of fast food outlets 6) Other: Does not fit into any of the above categories • Example: deli non-chain, hot dog outlets, more than one style, etc

  13. DO NOT SURVEY THESE Fast Casual Donut, ice cream, coffee cafes, or other specialty stores

  14. How many outlets? • Survey 15 outlets within 1/2 mile of each middle and high school, and park in each neighborhood. • Most will only have a few fast food outlets; some will have none • Some health departments want to survey ALL fast food outlets in neighborhood (optional) • Survey all if ≤ 15 in neighborhood • If more than 15 outlets, please contact CX3 staff • Use lists from Tier 1 • Check these lists against: • Google searches (and use local knowledge) • Environmental Health list from health department • Drive through neighborhood to identify locations

  15. Store Exterior – Section B, Page 1

  16. Exterior 8) Is there a drive through? Circle “1” Yes 9) Is outlet open after 9pm? Circle “1” Yes

  17. Exterior Circle “1” Yes 10) Is a school visible from the restaurant? Circle “0” No 11) Is a park or playground visible from the restaurant?

  18. Examples of Healthy and Unhealthy list found on pages 4 & 5 of the protocol Examples of Healthy and Unhealthy list found on page 1 of the survey

  19. Exterior 12) Record the number and size of healthy and unhealthy ads • Doors and windows - Only on front of the fast food outlet • Professionally produced, depicting brands, logos or products • Use gray shaded area to record tic marks • Circle number of 0,1-2, 3-5, 6-9, 10+ • Circle “0” when no ads are present for category • Note: Size and number of ads is done the same as Store survey Use survey paper to choose ad size (Paper = 8 ½ X 11) Small( ≤ 1 sheet) Medium ( > 1 sheet, up to 10 sheets) Large( > 10 sheets of paper together)

  20. Exterior 12) Amount of advertising on all doors and windows (shown) on the front of the outlet: Unhealthy: 0 Small, 0 Med., 5 Large Healthy: 0 Small, 0 Med., 0 Large

  21. Exterior 12) Amount of advertising on doors and windows (shown) on the front of the outlet: Unhealthy: 0 Small, 1 Med., 2 Large Healthy: 0 Small, 0 Med., 0 Large

  22. Exterior Practice time: 12) Which ads do you count?

  23. Exterior Practice time: 12) Which ads do you count? Unhealthy: 2 Small, 1 Medium, 0 Large Healthy: 0 Small, 0 Medium, 0 Large X X

  24. Exterior Q 12) What’s the “front” of the outlet? • Front = side of building with front door (entrance) • If front door is situated at corner of building, survey the side that is used for the address • If more than 1 entrance, choose the one used for the address • If address side is not accessible, use entrance closest to parking area • If difficult to determine, pick either one

  25. Exterior 12) Example of store front O Outlet with 2 entrances; chose one with address as store front.

  26. Store Exterior – Section B, Page 2Outlet Exterior Conditions 

  27. Exterior 13)Are there ads on windows that are not on the front of the outlet? Check all that apply (healthy or unhealthy): Circle “1” Yes and check “unhealthy”

  28. 14) Are there any images of healthy food, e.g., fruits, vegetables, painted on the windows? Circle “1” Yes

  29. Exterior • Are there any images of un-healthy food, e.g., a hamburger, french fries and/or beverages, e.g., soda or shake, painted on the windows? Circle “1” Yes

  30. Exterior 16) Is building painted in company colors. Circle “1” Yes

  31. Exterior 17) Are restaurant signs on poles as high as the building or higher? Circle “1” Yes

  32. Exterior 18) Is there advertising on the roof or walls of the building? Circle “1” Yes

  33. Exterior 18) Is there advertising on the roof or walls of the building? Circle “1” Yes 19) Is there advertising elsewhere such as fences, garbage cans or parking lot? Circle “1” Yes

  34. Exterior 20) Does the outlet have neon signs? Circle “1” Yes

  35. Exterior: Design Guidelines BEFORE AFTER

  36. Child Oriented Marketing PracticesSection C

  37. Child Oriented Marketing Practices • 21) Large balloon kid-oriented characters visible on roof or in front of restaurant? • Circle “1” Yes

  38. Child Oriented Marketing Practices 22) Signs/advertising that is kid-oriented? Circle “1” Yes

  39. Child Oriented Marketing Practices • 23) Play areas visible from outside and attached to fast food outlet? • Circle “1” Yes

  40. Child Oriented Marketing Practices 24) Are kid’s meals available? Circle “1” Yes 24a) Are toys part of the meal package/box? Circle “0” No 24b) Are there other types of kid’s promotions available that are not toys part of the meal package/box? Circle “1” Yes

  41. Interior – Section D

  42. Interior • Federal Menu Labeling Law began 2011 • Fast food chains defined as “20 or more” • Must have number of calories contained in standard menu item on menu listing • Must have statement with suggested daily calorie intake posted • On survey tool, make sure you record FF chain, pizza chain, sub/sandwich chain

  43. Interior 26) On the menu board: Minimum of total calories next to each menu item Circle “1” Yes

  44. Interior 26a) If there’s a drive through, also check this menu board for minimum total calories next to each item. Circle “1” Yes or Circle “0” No

  45. Interior 27) Poster or kiosk of menu items near ordering counter (w/in 6 ft)? Circle “0” - No

  46. Interior 28) Brochure or pamphlet of menu items near ordering counter (within 6 feet) must include minimum 4 things: • Total calories • Carbohydrates • Saturated fat • Sodium If it doesn’t include the 4 things listed above, Circle “0” No (Also, record note in question 33)

  47. Interior 29) Sign or menu board near ordering counter (w/in 6 ft): Says nutrition information available upon request? Circle “1” Yes

  48. Interior 30) Does the outlet offer specials with purchase on healthy foods choices? Circle “1” Yes or Circle “0” No 31) Does the outlet offer super-sizing or meal deal with added sides (fries and drink)? Circle “1” Yes

  49. Interior 32) Healthier Fast Food or Beverage Options List • Two parts: • Any Fast Food Outlet Type • Core/basic items that should apply to any type of outlet • Can check as many as apply • Specific to Fast Food Type • Pick type: Burger, Mexican/Latino, Asian/Chinese, Pizza/Italian, Sandwich/Deli, Chicken/Fish • Can check as many as apply • Add up total healthy menu options at bottom!

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