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Strategic Management Report: Writech December, 2007

Strategic Management Report: Writech December, 2007. Strategic Opportunity/Problem. Book publishing project. “The Beauty of Barns ”. BCG Matrix. SWOT/TOWS Matrix. Resource Interviewing Uncovers Key Issues. Tom Laughlin, Kovia Productions (Laughlin, 2007)

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Strategic Management Report: Writech December, 2007

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  1. Strategic Management Report: Writech December, 2007

  2. Strategic Opportunity/Problem Book publishing project “The Beauty of Barns”

  3. BCG Matrix

  4. SWOT/TOWS Matrix

  5. Resource InterviewingUncovers Key Issues • Tom Laughlin, Kovia Productions (Laughlin, 2007) DVD about Wisconsin Barns • Nancy Schumm-Burgiss, author (Schumm, 2007) Lake County Barns • Tim Leonhart (Leonhart, 2007) Account Executive at Bookmasters Publishing Company • Dan Richardson (Richardson, 2007) Walworth County Historical Society, Elkhorn, WI • Jaclyn Dauria (Dauria, 2007) Account Executive, XLibris Publishing Company • Carol Stassen, family member/interested investor Walworth County Historical Society

  6. Comparison & ROR Additional personal marketing includes insertion in trade publications and the like.

  7. Work Strategy & ProjectionPublication of “Beauty of Barns” Book Possible Crash point Possible crash point

  8. Monitoring the Project • Monitor and evaluate progress along the way (at the end of each week) by asking: • Can I slip schedule and still stay on track? • Can I change tactics? • Can I change my strategy? • Should I compromise my objective? (Birnbaum, 2007)

  9. Self Analysis: Lessons Learned • Process of case analysis • Altered strategic plan because funding was no longer the most important issue • Marketing became the most important issue • Focusing on the marketing issue wound up saving me money in the funding department of the project! $$$$$$$$$$$$$$$$$$

  10. Organizational Analysis: Lessons Learned Entire process showed me how to organize a project using the appropriate tools and subsequent analysis process to formulate an intelligent, professional strategic plan, bringing about new confidence in my abilities • SWOT/TOWS Matrix and BCG Matrix were most helpful • restructure work load • Add layout and design of book to workload • saving me thousands of dollars • Rate of Return Analysis • Saving me thousands of dollars in publishing costs • Generate profits faster after completion

  11. References Birnbaum, Bill (2007). Monitoring Implementation of Your Strategic Plan. Retrieved December 5, 2007, from http://www.birnbaumassociates.com/monitoring.htm Bookmasters Publishing Company, 30 Amberwood Parkway, Ashland, OH 48805. Website location: http://bookmasters.com/print/index.html XLibris Book Publishing Company International Plaza II, Suite 340Philadelphia, PA 19113-1513. Website location: http://www2.xlibris.com/ Laughlin, Tom (2007). Personal interview at Starbucks, Lake Geneva, WI on November 29, 2007. Website location: http://www.koviaonline.com/ Schumm-Burgiss, Nancy (2007). Personal telephone interview with author of The Barns of Lake County, on December 6, 2007. Website location: http://www.saveabarn.com Stassen, Carol (2007). Personal telephone interview with family member/stakeholder/investor on December 6, 2007. Alred, G. J., Oliu, W. E., & Brusaw, C. T. (1992). The Professional Writer: A Guide for Advanced Technical Writing.. New York, NY: St. Martin's Press.

  12. Addendum A Code for Communicators As a technical communicator, I am the bridge between those who create ideas and those who use them. Because I recognize that the quality of my services directly affects how well ideas are understood, I am committed to excellence in performance and the highest standards of ethical behavior. I value the worth of the ideas I am transmitting and the cost of developing and communicating those ideas. I also value the time and effort spent by those who read or see or hear my communications. I therefore recognize my responsibility to communicate technical information truthfully, clearly, and economically. My commitment to professional excellence and ethical behavior means that I will • Use language and visuals with precision. • Prefer simple, direct expression of ideas. • Satisfy the audience’s need for information, not my own need for self-expression. • Hold myself responsible for how well my audience understands my message. • Respect the work of colleagues, knowing that a communication problem may have more than one solution. • Strive continually to improve my professional competence. • Promote a climate that encourages the exercise of professional judgment and that attracts talented individuals to careers in technical communication. STC SOCIETY FOR TECHNICAL COMMUNICATORS (Alred, et. al, 1992)

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