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HOW IDENTIFY YOUR TARGET MARKET IN EVENT PLANNING

Before you begin building your event planning business, it is also important to decide on its focus. Decide what types of events you want to plan and taking a list of Event Management Companies in Chennai. <br>

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HOW IDENTIFY YOUR TARGET MARKET IN EVENT PLANNING

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  1. HOW IDENTIFY YOUR TARGET MARKET IN EVENT PLANNING

  2. Before you begin building your event planning business, it is also important to decide on its focus. Decide what types of events you want to plan and taking a list of Event Management Companies in Chennai.

  3. Some businesses do industry-agnostic event planning, whereas others capture a niche market, such as corporate events or wedding planning. • There are four types of events:

  4. Celebrational • These events are festive and exciting. They include fairs, parades, weddings, reunions, birthdays, anniversaries

  5. Educational • More formal and information heavy. Includes conferences, meetings, graduations

  6. Promotional • These events are a mix of the first two, combining festivities with information. Examples include product launches, political rallies, fashion shows

  7. Commemorative • Finally, these events are formal yet are meant to remember important figures and events with memorial services and civic events

  8. My advice would be to start with a niche and expand outward to other event types, so as not to overextend your resources too soon. General event planning demands more experience, staff, and resources due to the vast differences in these types of events.

  9. For example, if white collar events are more suited to your style, then start with educational events. You should build your business, your clients, your resources, and your staff around the needs of white collar event planning.

  10. Once you find yourself on solid ground within your niche with room to expand, then that is the time to do so.

  11. Develop your business plan • Now that you’ve established what your niche will be, it’s time to start laying the foundational work for your event planning business, which includes your business plan.

  12. Every business, from Walmart to small nonprofits, needs a business plan to guide their decision making process, educate investors and lenders of your intentions, and to keep your business on the right path when times get rough.

  13. Whenever you are conducting an event it is very important to keep all these factors in mind. There is also another option which makes your work even perfect and time saving. That is approaching the Event Management companies in India. These companies will make your work as easy as a piece of cake. All you need is to just sit back and relax.

  14. THANK YOU

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