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JBL Speakers

JBL Speakers. By Eleanor Davies. Durable. Compact. Portable. Modern + Sleek. Vibrant. JBL Brief. To design for JBL a new set of audio speakers that are : Sleek Portable Compact Modern Durable Vibrant The product must also align with the existing style and ethos of JBL, i.e :

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JBL Speakers

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  1. JBL Speakers By Eleanor Davies

  2. Durable Compact Portable Modern + Sleek Vibrant

  3. JBL Brief • To design for JBL a new set of audio speakers that are : • Sleek • Portable • Compact • Modern • Durable • Vibrant • The product must also align with the existing style and ethos of JBL, i.e: • Be made from similar materials • Meet the markets needs • Be functionally credible

  4. JBL Brand Outlook Analysis JBL Features Link more that 100 Connect+ enabled speakers together to amplify the sound Dual external passive radiators demonstrate just how powerful the speakers are • Visual identity • Simple • Colourful • Fun • Statement piece, meant to stand out • Interaction • Simple interface • Intuitive • Clear symbols • Portable, durable Access Siri or Google Now from the speaker with just a button press • Aesthetics • Sleek and high quality • Colourful and fun design, stand out • Performance • - Designed for rugged use, hardwearing and splashproof • Doesn’t compromise on sound quality Take phone calls from the speaker thanks to the noise and echo-cancelling speakerphone • Meaning • Products can be personalised • People associate good memories with the product Make your music look amazing by customising the light sequence and settings with the JBL Connect app • Construction • Fabric material and rugged rubber housing make the speakers splashproof /waterproof • Rechargeable Li-ion battery that can be used for up to 12 hrs

  5. JBLExisting Products Target market JBL target market is very highly consumer based, aimed at teens, and young adults. JBL also designs for big events, venues, car manufacturers, and businesses. JBL’s main advertising technique is to show fun and happy situations, with people making great memories. The fun colours and customisability of the products really helps with this aspect. A lot of the JBL products offer connectivity between speakers, and so this provides an interactive social point to the products. JBL offer a wide range of products and price points, and so the products can be accessible to everyone. Pulse 3 Type – Portable Bluetooth speaker Cost- £219.99 Material – Plastic, fabric material, rubber casing One of the more well know recent products to come from JBL, due to its colourful 360o LED display. Its marketed as small but powerful, and also a fully waterproof product. JBL Link 300 Type – Voice-activated speaker Cost - £249.99 Material – Hard plastic casing, fabric material This speaker is designed for in home use, with voice activated Google Assistant. It also has Chromecast built into the unit, letting users stream music instantly. Like other JBL products, the speaker allows for multi room playback via the Google Home app. JBL Clip 2 Type – Portable Bluetooth speaker Cost- £43.99 Material – Plastic hard case The Clip 2 is one of the lower price point speakers that JBL offers. However, it still has a lot of the same features that the other speakers I n the range have, such as being waterproof, and also being able to connect more than one together for amplified sound.

  6. Initial designs

  7. Developed ideas

  8. Further developments

  9. Final developments

  10. Final design

  11. Final Render

  12. JBL Connect IPX7 Waterproof Introducing the JBL HeartBeat, Small but mighty 360o Lightshow and Sound JBL Bass Radiator Voice Assistant Integration Eleanor Davies

  13. Eleanor Davies

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