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FIRST DRAFT OF 2012 – 2013 NATIONAL FESTIVE SEASON ROAD SAFETY CAMPAIGN

FIRST DRAFT OF 2012 – 2013 NATIONAL FESTIVE SEASON ROAD SAFETY CAMPAIGN. Ashref Ismail, Chairperson: LETCOM PRODUCTIVE, PRO-ACTIVE, PROFESSIONAL. Objectives of this presentation. To re-visit the Festive 2012/13 evaluation report. Conduct a SWOT analysis

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FIRST DRAFT OF 2012 – 2013 NATIONAL FESTIVE SEASON ROAD SAFETY CAMPAIGN

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  1. FIRST DRAFT OF 2012 – 2013NATIONAL FESTIVE SEASON ROAD SAFETY CAMPAIGN Ashref Ismail, Chairperson: LETCOM PRODUCTIVE, PRO-ACTIVE, PROFESSIONAL

  2. Objectives of this presentation • To re-visit the Festive 2012/13 evaluation report. • Conduct a SWOT analysis • Obtain MANCO and CEO’s blessings as Step 1 • Engage relevant Units to develop the final draft of 2013/14 Festive Road Safety Plan • Present to DoT/Ministry • Circulate to LETCOM, RTEC and RTMCC for final inputs and approval. • “Launch” plan at Traffic Chiefs’ Summit at the end of November • Implement, monitor and evaluate

  3. Presentation Overview • PART ONE • Festive Season South Africa • Critical Dates • Snapshot of Festive Season Challenges • Major Contributory Factors • Most Hazardous Routes in South Africa • Top 6 Busiest Routes • Most Vulnerable Road Users • Not buckling up • Fatal Crash preliminary provincial breakdowns. • Most common fatal crash types • Major fatal Crashes • PART TWO • Festive Season Road Safety Plan • Priorities and Recommendations • Critical Timelines • Budget • Way Forward

  4. Festive Season South Africa Festive Season was characterized by high traffic volumes nationwide because of: • School holidays – migration to various coastal destinations • Industry closure – homeward bound and holiday journeys • Festive long weekends – movements inter and intra provinces • Migrant workers – cross border traffic • Return journeys – after holidays, homeward bound traffic • Freight transport, although reduced, continued during the festive holidays. • Mangaung Conference – no major traffic related challenges reported.

  5. Critical dates – largest volumes Schools closure (inland): 07 Dec 2012 Schools closure (coastal): 07 Dec 2012 Day of Reconciliation Public Holiday: 16 Dec 2012 Mangaung Conference: 16th – 20th Dec 2012 Industry closure: 21 Dec 2012 Xmas weekend: 24 Dec 2012 – 25 Dec 2012 New Year’s Weekend: 29 Dec 2012 – 1 Jan 2013 Most critical weekend: 4 – 6 Jan 2013 Schools re-open (inland): 9 Jan 2012 Schools re-open (coastal): 16 January 2013

  6. Snapshot of Festive Season – 1 Dec to 4 Jan • Total number of fatalities: 1 557 • Total number of fatal crashes: 1 247 • Total number of major fatal crashes: 25 • Most vulnerable road users: pedestrians: 469 • passengers: 602 • Poor human behaviour - the largest contributor to fatalities. • The most common time for fatalities: between 18h00 to 24h00. • Thursday night to Sunday night : the most dangerous period claiming the biggest number of fatalities. Saturday night being the highest.

  7. Summary of Major Fatal Crashes • Major fatal crash defined as: 5+ fatalities per incident, high profile crashes, multiple car pile up with at least one fatality, fatal hazchem crashes. • Total number of major fatal crashes (1 Dec to 4 Jan): 25 • Most Common Crash types: Head-on collisions: 12 Collisions with fixed objects: 12 Single vehicle overturning: 3

  8. Most Hazardous Routes • N2 East London-Umtata • N2 Umtata-Kokstad • N1 Mokopane-Polokwane • N1 Polokwane-Makhado • N4 Middelburg-Belfast •  N2 Durban-Tongaat • N12 Springs-Witbank • R573 Pretoria-Kwamhlanga • N1 Naboomspruit-Mokopane • R71 Polokwane-Tzaneen • R40 Hazyview-Hoedspruit • R61 Port St Johns-Bizana • N2 Cape Town-Somerset West • N2 King Williams Town-East London • R61 Quuenstown-Umtata • N3 Warden-Villiers • N4 Watervalboven-Nelspruit

  9. Top Six Busiest Corridors • High traffic volumes were experienced along the following major arterial routes (inter-provincially as well as cross border traffic): • N1 (north and south bound) Pta – Polokwane – Beitbridge • N2 (east and west bound) Somerset East - Cape Town • N3 (south and north bound) Johannesburg - Durban • N4 (east and west bound) Pretoria – Nelspruit - Lebombo • N1 (south and north bound) Mangaung – Cape Town • R63 (west and east bound) Aberdeen – Beaufort West • All these routes experienced volumes in excess of 2 000 + vehicles per hour during their peaks. • Border Posts: Lebombo (Mozambique POE) and Beitbridge (Zimbabwe POE) experienced major delays on 23/24 Dec and 30/31 Dec (outbound) and again on 5/6 Jan (inbound)

  10. Top 5 Major Contributory Factors • Speeds too high for circumstances: loss of control and/or inability to avoid hazards. • Abuse of alcohol: by both drivers and pedestrians. • Dangerous overtaking - barrier line infringements and/or overtaking in the face of on-coming vehicles. • Vehicle fitness: defective tyres, steering and brakes especially on public passenger and freight transport vehicles. • Pedestrian negligence: drink and walk, visiblity, jay walking, walking on freeways.

  11. Not buckling up = death/injury • Only about 67% of front seat occupants buckle up and that too, for long journeys. • The seat-belt wearing rate for short, local trips is significantly lower. • Rear seat occupancy rate is at a dismal 2% nationally. Research indicates that if the seatbelt rate for front and rear seat passengers is improved to 80%, there would be an automatic 30% reduction in fatalities.

  12. The most vulnerable road users • 80% of the fatalities are adult and male in the age category 19 -34. • Pedestrians – just under 40% of fatalities comprise of pedestrian in both, urban and rural areas. • Drivers, with those aged 25 – 34 (new and inexperienced) most susceptible. • Passengers: the majority of fatalities being female who rely on public transport vehicles. • Children are vulnerable as both pedestrians and passengers.

  13. Most common fatal crash types • Head on collisions due to dangerous overtaking. • Head, rear-end collisions because of high speeds and poor following distances. • Collision with pedestrians especially at night. • Vehicles overturning, due to loss of control because of high and inappropriate speeds. • High speed roll-overs as a result of fatigue or tyre or brake failures.

  14. Festive Season Road Safety Planin support of the Decade of Action VISION Safe Roads in South Africa TARGET Increase visible, effective and impactful enforcement Reduce offences Increase stakeholder partnerships Reduce road casualties by 25% Pro-Active, Productive, Professional

  15. National Road Safety Approach

  16. Enforcement: Priority Road Crimes Intervention 1. Alcohol abuse 2. Excessive Speeds 3. Moving Violations 4. Vehicle Fitness 5. Fatigue 6. Pedestrian Negligence

  17. National Enforcement Outcomes* (1 Dec to 4 Jan) • Total number of enforcement operations: 226 • Total number of vehicles stopped and checked: 1 585 920 • Total number of notices issued: 70 794 • Total number of arrests: 8 602 • Total number of vehicles discontinued: 5 420 • Total number of vehicles impounded: 4 625

  18. Enforcement: Traffic Arrests For the period 1 Dec to 4 Jan • Drinking and Driving: 3059 • Reckless and/or Negligent Driving: 204 • Excessive Speeding: 412 • Other: 476 • National Total: 8602

  19. Road Safety Communications

  20. Nature of Message • Coverage • Duration • Medium Campaign Design Elements • Focus on the after effects of crashes • Regrettable situations such as jail time, loss of loved ones, paralysis, financial losses • Emphasis on causes of crashes • Drunk Driving , Speeding, Recklessness, Distractions • The campaign coverage is all inclusive, targeting the broader South African citizenry in 11 official languages • Ongoing in line with the decade of action for road safety, ongoing expansion over the lifespan of the campaign • Multi media platforms including electronic, print, social media, messaging and face to face interactions

  21. Above the Line – News Clock

  22. Above the Line Items – TV • News Clock • Shown in 11 official languages during prime time news across all SABC Channels during • TV Advertisement • Shown in English across a broad programme offering

  23. Above the Line – Radio • Radio Broadcast In 11 Official Languages • 5 different messages: • Dangerous Overtaking • Dangerous Walking • Distracted Driving • Drunk Driving • Ramifications • Total of 55 radio advertisements across all SABC stations, Commuta Radio and YFM • Total number of radio spots 1135

  24. Below the line – Print • Campaign posters published in all major papers for the duration of the festive season • Six different messages in line with the TV advertisement depicting the after effects of unsafe road usage : • Drunk Driving • Seatbelts • Pedestrians • Speed • Fatalities • Regrets

  25. Other Campaign Mediums • Bulk Messaging to communicate road safety messages • Facebook and Twitter with 461 followers since 20 Dec 2012 (17 days) • Registered website for the uploading of campaign material with planned interactive mechanisms • You tube uploads of campaign material • Branded license disk holders, children road safety educational coloring sheets and other promotional items for distribution at activations, programmes and schools

  26. Media Liaison - Highlights • Total number of interviews conducted from 1 Dec to 4 Jan: 484 • Including: TV Radio Print Websites

  27. Monitoring Exercise • Provinces visited: 9 • Kilometres covered: 5 255 kms • No of days on the road: 16 • Fuel used: 545 liters • Number of teams: three • Number of crashes observed: 3 • Highway Broadcast Unit: 484 (1/12 to 8/01) • Number of drivers arrested: 3 • Number of vehicles discontinued: 6 • Number of photographs taken: 956

  28. PART TWO FIRST DRAFT of the new initiatives for 2013/14 FESTIVE SEASON ROAD SAFETY PLAN to strengthen the National Rolling Enforcement Plan (NREP)

  29. Smarter Planning

  30. Smarter Co-ordination

  31. Smarter Leadership

  32. Smarter Leadership…

  33. Smarter Initiative

  34. Smarter Initiative…

  35. Smarter Management

  36. Smarter Policing

  37. Smart Policing Continues

  38. Smarter Policing Continues

  39. Smarter Road Safety Education

  40. Smarter Road Safety Education…

  41. Smarter Road Safety Education…

  42. Smarter Communications…

  43. Smarter Sponsorships…

  44. Smarter Stakeholder Mobilization…? • Including but not limited to… • DoT and sister departments? • Provincial and municipal partners? • Sister transport agencies? • Taxi associations? • Road freight? • Driver training indsutry? • Bus operators? • Hospitality industry? • Retail motor industry? • Rental and leasing fraternity? • Fuel companies? • Short term insurance industry? • Community based organizations? • NPO’s, NGO’s and FBO’s? • Private sector? • Media? • …etc…etc.

  45. Smarter Road Safety Ambassadors? • Personalities, celebrities from sporting world, showbiz and media? • Religious icons? • Political principles? • Business world? • Global Road Safety partners? (MoS)

  46. FESTIVE SEASON LAUNCH? • When? • Where? • Who? • How? Innovative approach for 2013/14 • MAKING A MEANINGFUL DIFFERENCE!

  47. Critical Timelines

  48. Budget? • Advertising? (print, electronic, outdoor and social media?) • Road-shows/industrial theatre? • NTP deployment? (all allowances plus accommodation) • Overtime? • Special enforcement equipment? • Road safety material? • Special media events? • Monitoring? (S&T, accommodation) • Other?

  49. Thank you…together we are better!

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