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The Backyard Bonanza Urban Mini Farming

The Backyard Bonanza Urban Mini Farming. Colleen Olkowski cpo5003@psu.edu. The Problems. Waste of land Waste of money Waste of resources Unnecessary waste. Solution?. Mini Farming with… Backyard Bonanza. Backyard Bonanza. Audience Lower Salford Township Campaign

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The Backyard Bonanza Urban Mini Farming

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  1. The Backyard Bonanza Urban Mini Farming Colleen Olkowski cpo5003@psu.edu

  2. The Problems • Waste of land • Waste of money • Waste of resources • Unnecessary waste

  3. Solution? Mini Farming with… Backyard Bonanza

  4. Backyard Bonanza • Audience • Lower Salford Township • Campaign • Backyard Bonanza • Goal • Increase in local personal production • Media • News papers, radio, etc

  5. Media campaign that focuses on local backyard production Produce Poultry Education What is Backyard Bonanza?

  6. Increase local production Increase farmers market attendance Spark interest in the 4-H Spread environmental knowledge Boost local economies Build a sense of community Invest in the land Backyard Bonanza Campaign

  7. Audience • Lower Salford Township • Upper middle class • Well educated • Lots of homeowners • High % of families

  8. Media • Newspapers • Radio Broadcasts • Posters • Fliers • TV Infomercials • Internet • Social networks • Email • RSS feeds • Educational Seminar

  9. -Survey -Increase in market attendance -Word of mouth -Web -Increase in 4-H TestingSuccess

  10. http://wp.macfusion.org/wp-content/uploads/2009/05/newly-planted-vegetable-garden.jpghttp://wp.macfusion.org/wp-content/uploads/2009/05/newly-planted-vegetable-garden.jpg http://www.gambone.com/overview.asp?CommunityID=4 http://www.facebook.com/home.php?#!/video/video.php?v=422982436324 http://recipes.howstuffworks.com/farmers-market3.htm http://www.backyardgardeningandcanning.com/ http://www.guardian.co.uk/lifeandstyle/gardening-blog/2009/dec/11/garden-design http://www.streamline-web.com/spread-the-word Citations

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