Benefits of geofencing advertising for local businesses

1. Benefits of geofencing advertising for local businesses The idea about geofencing marketing and its application in location-based marketing is the next hope for personalized marketing. It could be delivering any personalized message to someone in the retail store in your neighbourhood or an offer of a discount to people who went to your competitors, location- based marketing is of big potential for a targeted campaign. To know more about how does geofencing advertising works, keep reading. What is Geofencing? Geofencing means setting up virtual boundaries or fencing around a specific location (geo) to produce an action no sooner someone enters or leaves a target location. And the marketing happens when the targeted message is sent no sooner a customer crosses the boundary location. Geofencing takes help of technologies like radio frequency identification (RFID), GPS, Bluetooth etc. to allow identify the location. It is dependent on phone apps like messaging applications enable sending of targeted messages. With the help if the technology, many businesses mainly retailers can do well in many ways. You need to take advantage of geofencing advertising. Here we list some advantages of using geo-fencing for retail marketing. 1. Better audience targeting: Geofencing advertising comes with customization of marketing messages which is based on location, you can target the customer's in-store vicinity and thus increase the possibilities bringing more customers to your store. This gives improved targeting and tailoring of marketing messages. 2. Engagement: Consumers can engage with your brand on phone if your app gives them relevant offers at appropriate time. This enables

2. better engagement with consumers and enhances brand loyalty and advocacy. 3. ROI: Geofencing allows sending offers to people in your store vicinity. 4. Efficiency: This is highly personal and target oriented which increases their efficiency significantly. 5. Better Data: On implementation of location-based marketing you come across lots of data which can be used to generate knowledge about the stores that are performing well, which locations are good for expanding business etc. Technologies that help Geofencing: Geofencing depends on 4 phone technologies to understand the location and use algorithms based on boundaries: WiFi: WiFi gives a potential reach. An open network to receive messages. One limitation is that customers need their WiFi and face problem of heavy battery crisis. RFID: This gives maximum level of precision in tracking and does not need any extra effort from the consumer. A battery friendly way to communicate. GPS: A cost-effective way to provide good precision, outdoors and can be complemented with other location-based solutions like WiFi. Beacons:

3. They are battery-powered devices which help to identify locations on all devices within the radius using Bluetooth and location. They are also battery friendly. Click here for the geofencing android apps. Conclusion To conclude, technology for the marketers. It allows them to upgrade the level of personalization they offer in marketing. There are several companies who have successfully used geofencing to provide target offers to their buyers. Geofencing technology is an amazing