Advertising opportunities for local businesses at Southampton’s St Mary's Stadium

1. Advertising opportunities for local businesses at Southampton’s St Mary's Stadium

2. Concourse Poster Washroom posters FanTV Advertising displayed in a passionate, engaged environment, full of local people at arguably the most important time of their week

3. Large concourse posters (also called ‘6 Sheets’) Perfect for impactful and eye-catching advertising in areas where fans gather Washroom posters Great for longer messages as the audience has time to read more text FanTV – example of our TV advertising option You can buy advertising on the horizontal banner (Welcome to the Hawthorns below) 30,203 Average attendance 2018/2019 23 home games guaranteed All cup games and other stadium events included free of charge Fan TV Massive impact on the football fans. Stands out & gets your brand across to thousands of fans.

4. Large format concourse posters ‘Six Sheets’ • Engage fans in groups before/after games & half-time • Gets them talking about your ad • Unavoidable while people move around the ground • Select areas of the ground (family, entrance, exit, near hospitality etc.) • Not recommended for longer form ad’s, for this we rec-ommend our washroom panels and their increased dwell time

5. A3-sized Washroom Posters Packs of 5 posters • One of the most effective ways to get people reading about your business • What else is there to do when you’re in the loo but read what’s in front of you? • Dwell-time up to one minute • Sold in packs of five; you can either group them together to dominate an area of the ground, or spread them around for greater coverage

6. FanTV High definition animated advertising • Thought you could never afford large scale digital out of home advertising? Think again, thanks to our free design service and unique small business packages • 10 second long adverts played a minimum of 10 times per hour on all 33 screens • Perfect for repeat messages, animated content and stadium-wide coverage

7. Panel 4 Ability to become official timing partner Panel 1 Includes clubs supplied videos, live match feed. High Quality Copy Full Audio advertising Affiliation with club Social media and betting odds Available for advertisers Panel 2 Stats panel can be tailored to client with league data supplier fed statistics Panel 3 In-Stadia Media – Stadium TV Includes club branding and club advertising Basic animation copy Available for advertisers Panel 5 Club sponsor logo on rotation

8. Q. Why are football clubs so good for local advertisers? A. They are super-targeted Local people Half of the audience travels up to half an hour to get to a game meaning a targeted local audience for advertisers Audience make-up Football advertising is perfect for talking to men, at the most important time of their week. Our audience is 85% male and 77% are aged 16-55

9. Q. Why are football clubs so good for local advertisers? A. They are very efficient Compared to advertising options locally, stadia are very efficient With prices starting at the equivalent of £50 per game, and with some huge coverage numbers, football advertising is arguably the most efficient form of local advertising

10. Q. Why are football clubs so good for local advertisers? A. Mindset of the audience Have a think about the positive mindset of the audience… For most fans, going to the football is the thing they look forward to all week. Advertisers buy in to this feel-good factor every time they use our posters & screens

11. Q. Why are football clubs so good for local advertisers? A. Time to dwell Our audience is at the ground for up to four hours This gives them the chance to absorb messages they see around the ground. How does this compare to other types of advertising that doesn’t keep its audience around for as long?

12. A day in the life… PRE MATCH FANS BEHAVIOUR MEDIA Fans get to the stadium early before kick off to socialise with other fans HALF TIME FANS BEHAVIOUR MEDIA 45% of adult football attendees say they drink when watching sports outside of home. Half time gives fans time to rush to the concourse to talk football, buy their drink and check scores & stats on screens POST MATCH FANS BEHAVIOUR MEDIA Fans spend time in the concourse to avoid exit congestion and check scores and highlights on screens

13. Packages & prices • Concourse TV • 1 x 10 second bottom banner advert • Played 40 times per match (over four hours) on all TV’s • £2,070 per season including free ad design • Includes all 23 home league games plus any other home cup games and others games where the TV system is operational • And/or • 6 x 30 seconds adverts played twice before the game, twice and half-time and twice after full-time • £2,070 per season including free ad design • A3 Washroom Posters • Pack of five posters • Can be placed together or spread around ground • £2,070 per season including free ad design, print and install • Concourse Poster • 1 x large (approx. 6ft x 4ft) concourse poster • You can request where in the ground the poster is placed • £2,070 per season including free ad design, print and install