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1. MKT 435 UOP Course Tutorial For more course tutorials visit www.uophelp.com

2. MKT 435 UOP Course Tutorial MKT 435 Entire Course MKT 435 Week 1 Individual Assignment Consumer Behavior Paper MKT 435 Week 1 Individual Assignment Consumer Behavior Paper MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper MKT 435 Week 3 Individual Assignment Data Memo MKT 435 Week 4 Team Assignment External and Internal Influences Paper MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper MKT 435 Week 5 Team Assignment Repositioning Presentation Individual Assignment: Consumer Behavior Paper – Post in your Assignments Tab. Resources: Internet, University Library Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper address the following:Define consumer behavior, and how it relates with the subject of marketing. Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

3. MKT 435 UOP Course Tutorial MKT 435 Week 2 Individual Assignment Analyzing Buyer Behavior Simulation MKT 435 Week 2 Team Assignment Segmentation, Targeting and Positioning Paper Individual Assignment: Analyzing Buyer Behavior Simulation Summary Resources: Internet, University Library, and the simulation, Analyzing Buyer Behavior, can be found on your student Web site at http://www.ecampus.phoenix.edu. Prepare a 5 minute roundtable discussion introductionin which you address the following: For each of the major phases in the simulation, briefly describe your decisions and results. Then as a group we will discuss how the following consumer behavior concepts were applied in the simulation by answering the following questions: Learning Team Assignment: Segmentation, Targeting, and Positioning Paper Resources: Internet, University Library Select an existing product or service from an existing organization. This product or service is the basis for this and subsequent Learning Team Assignments. Attain faculty approval of your product or service and organization before beginning this project.

4. MKT 435 UOP Course Tutorial MKT 435 Week 3 Individual Assignment Data Memo MKT 435 Week 4 Team Assignment External and Internal Influences Paper Individual Assignment: Data MemoKudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan and has hired you as a research consultant.  Resources: University Library, Internet, and the Virtual Organizations are located on your student Web site at http://www.ecampus.phoenix.edu. Learning Team Assignment: External and Internal Influences Paper Resources: University Library, Internet Select the same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.

5. MKT 435 UOP Course Tutorial MKT 435 Week 5 Individual Assignment Consumer Decision Making Process Paper MKT 435 Week 5 Team Assignment Repositioning Presentation Individual Assignment: Consumer Decision-Making Process Paper Resources: University Library, Internet Write a 700- to 1,050-word paper in which you summarize the elements of the consumer decision-making process. Address the following in your paper: Discuss how marketers can use the process to drive buyer’s actions. Learning Team Assignment: Repositioning Presentation Resources: University Library, InternetSelectthe same product or service that your Learning Team chose for your Segmentation, Targeting, and Positioning Paper.

6. MKT 435 UOP Course Tutorial For more course tutorials visit www.uophelp.com