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CES Consumer Electronics Show

CES Consumer Electronics Show. The Next Big Thing. Mobile Video. Single task – can’t do something else while doing this Where will users get content? Install base potential? Cell phone: 180 million in U.S. Towers have 3G capability Digital Rights Management – “nightmare for consumers”

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CES Consumer Electronics Show

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  1. CESConsumer Electronics Show The Next Big Thing

  2. Mobile Video • Single task – can’t do something else while doing this • Where will users get content? • Install base potential? Cell phone: 180 million in U.S. Towers have 3G capability • Digital Rights Management – “nightmare for consumers” • Citizen media – blogs, podcasts don’t face DRM hurdles

  3. Mobile Video Who will drive this? • Movies – 12% • TV – 57% • Gaming – 20% • Citizen media – 11%

  4. Mobile Video Biggest hurdle: • Screen size – 18% • Content availability – 40% • High speed communication limits – 21% • DRM – 21%

  5. Mobile Video What will win • Phone – 44% • Media specific device – 16% • Converged device (Treo, PSP-PlayStation Portable) – 40%

  6. Mobile Video • TV – users don’t want to miss anything • Content from any era at any time • User doesn’t want to pay for content twice – DRM for video is much more restrictive than other media at the moment. • There will not be only one model. People want downloaded, stored media AND streaming media on demand.

  7. Blue Ray vs HD-DVD • DVD in current format doesn’t do HDTV • Blue Ray 25-50 GB (more capability for additional content?) • HD-DVD – 15-30 GB (although new development of triple layer HD-DVD allows 15-45 GB • Blue Ray getting majority of support • Format war keeps consumer wallets shut • Blueray requires a more expensive re-tool for equipment producers

  8. Blue Ray vs HD-DVD What do you want to do: • Watch – 61% • Record – 25% • Burn data – 11% • Dub old DVDs/Videos – 3%

  9. Blue Ray vs HD-DVD What is in the way? • Not an HD household yet – 28% • Quality not driver – 18% • Format war – 29% • Cost – 25%

  10. Blue Ray vs HD-DVD Which will win • Blue Ray – 55% • HD-DVD – 17% • Stalemate – 28%

  11. Blue Ray vs HD-DVD • VHS, DVD, HD-DVD - All will be backward compatible • High fidelity is a motivation • People will watch anything if hi-def. • Modest increase for HD media over current cost

  12. Home Entertainment Network/Hub • March to the living room • Media Center PC – Microsoft – serves content to other units • Network savvy separates – harder • Network headaches are a big roadblock • Fidelity issues – hubs must scale down content to be transmittable.

  13. Home Entertainment Network/Hub What will you use this for? • Music – 33% • Photos – 5% • Video – 62%

  14. Home Entertainment Network/Hub What will hold you back? • DRM – 5% • Different setup – 67% • No HDTV – 15%

  15. Home Entertainment Network/Hub What model will you use? • Network DVR/Tivo – 49% • Media Center PC – 42% • Networked DVD – 9%

  16. Home Entertainment Network/Hub • Video is the real issue. The ability to distribute audio via networking has been solved in many homes already • Home networking is moving ahead • HDTV and home media hub technologies are evolving in parallel – not together but side by side • DRM will get there - translators being developed • Tangibility of media – virtual access a roadblock – important to users not but not important to future users (e.g. magazine databases)

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